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Tag Archives: retain traffic
When do you use a 301 redirect vs 410 redirect?
Choose a 301 Redirect when:
- The content has moved permanently: You've simply relocated the page to a new URL.
- You want to preserve SEO value: 301 redirects pass most of the link equity and ranking signals from the old URL to the new one.
- A relevant replacement exists: The old page has a clear and related counterpart on your website.
Choose a 410 Response when:
- The content is permanently gone: The page has been deleted and will never return.
- No
