Here are some key tips for building a thriving online community for your business on social media platforms like X (formerly known as Twitter) and Facebook:
Lay the groundwork:
Define your goals: What do you want to achieve with your community? Brand awareness, customer support, or product feedback? Knowing your goals will guide your strategy.
Identify your target audience: Who are you trying to connect with? Tailor your content and interactions to their interests and needs.
No, posting your content on your Facebook page or Twitter does not count as backlinks for your website, even if you link to it. This is because social media links are typically marked as "nofollow" by search engines, which means that search engines do not pass any link equity or "SEO value" through those links.
However, social media posts can still be beneficial for your website in a number of ways. For example, social media posts can help to:
This week Google announced that it will now be operating under a newly created parent company, named Alphabet. Alphabet will be run by Google co-founders Larry Page and Sergey Brin - Page as CEO and Brin as president. And Google's new CEO will be Sundar Pichai. In this restructuring, Alphabet will consist of a variety of companies that have been previously all run by Google, and Google will focus on the core Internet products, i.e. Android, YouTube, Google search, Google... Continue reading
One easy difference in how you post videos on Facebook makes such a big difference in the number of views you get how fast. It's so easy. Just upload your video directly to Facebook vs uploading it just to YouTube and then embedding that into your Facebook post. Or instead of adding the link to your original posted video on an outside source to Facebook.
Why? The reason is as simple as the method, really. Facebook favors videos uploaded directly... Continue reading
If you want to maximize the reaction - likes, comments, retweets - on your posts on Facebook or Twitter, social media metric company Klout says based on their study the best time to post is late Tuesday and Wednesday morning.
The research results:
Chart shows likelihood of response to posts on Facebook (top) and Twitter (bottom) throughout the week (click on chart to enlarge).
(via NBC News: Hungry for Retweets and Facebook Likes? Study Shows Best Times to Post)... Continue reading
Does posting your content on your Facebook page or Twitter count as backlinks for your website when you link to it? (or should I say “X” instead of Twitter?!)
No, posting your content on your Facebook page or Twitter does not count as backlinks for your website, even if you link to it. This is because social media links are typically marked as "nofollow" by search engines, which means that search engines do not pass any link equity or "SEO value" through those links.
However, social media posts can still be beneficial for your website in a number of ways. For example, social media posts can help to:
- Drive
... Continue reading