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Tag Archives: authoritativeness
Are You “Leaking SEO” by Linking to Other Websites?
You’ve probably heard this SEO advice before:
Don’t link to other websites. You’re just giving away your SEO.
Sometimes you’ll hear this described as “SEO leakage” - the idea that when you put an external link on your website, you’re giving some of your hard-earned SEO value to another website.
And if that other website happens to be a competitor, that can sound even worse.
So should website owners be afraid to link out?
No. Not when the link is
... Continue readingWhat Makes Website Content “High-Quality”? 6 Essential Search Standards
"Ask David!" question: "How do I know if my website content is 'high-quality content'? I want to rank high in Google and get a lot of website traffic."
When managing a site, creating content that actually ranks on search engines and converts visitors comes down to one core factor: quality. Search engine algorithms - specifically Google’s Search Essentials and Quality Rater Guidelines - focus heavily on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Whether you are launching a new site or
... Continue reading
Posted in Ask David!, Search Engine Optimization (SEO), Web Content
Tagged accuracy, alt tags, and Trustworthiness, ask david, authoritativeness, build trust, clarity, clean code, E-E-A-T, engaging ontent, experience, expertise, factuality, fast website, fresh content, Google’s Search Essentials, headings, high-quality content, high-quality images, interactive, internal links, keyword stuffing, polls, Quality Rater Guidelines, search engine optimization, search intent, seo, subheadings, target keywords
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