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Tag Archives: manipulative linking
Are You “Leaking SEO” by Linking to Other Websites?
You’ve probably heard this SEO advice before:
Don’t link to other websites. You’re just giving away your SEO.
Sometimes you’ll hear this described as “SEO leakage” - the idea that when you put an external link on your website, you’re giving some of your hard-earned SEO value to another website.
And if that other website happens to be a competitor, that can sound even worse.
So should website owners be afraid to link out?
No. Not when the link is
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