If you want your website to get noticed online, it’s important to make sure it’s easy to find and understand – not just by search engines like Google, but also by the latest AI technologies powered by something called large language models, or LLMs for short.
These LLMs – including well-known ones like OpenAI’s GPT-4 (used in ChatGPT), Google’s Gemini, Anthropic’s Claude, and Meta’s LLaMA – are advanced AI systems that read and interpret text on the web to answer questions, summarize content, and even create new information. Because they play a growing role in how people discover and consume information, optimizing your pages for both search engines and LLMs will help you reach more people in more ways.
Here’s how to prepare your webpages so they’re easy to crawl, understand, and use – whether by search engines or AI tools running on LLMs.
Make Your Content Clear and Human-Friendly
Write naturally for your readers. LLMs are very good at understanding conversational language, so keep your text clear, relevant, and helpful. Avoid overloading your page with keywords and instead focus on providing valuable information that answers questions your audience might have.
Use Proper Headings and Structure
Organize your content with headings and subheadings. This not only helps search engines understand the structure of your page, but it also helps LLMs follow along when they scan your text to find the most important points.
Add Meta Information and Structured Data
Search engines rely on titles and descriptions to show your page in search results, and LLMs benefit from structured data (like schema markup) that explains exactly what your page contains – whether it’s a product, an article, or a FAQ.
UltimateWB makes it easy to update all this on the Add/Edit page of your website admin panel.
Keep Your Site Fast and Mobile-Friendly
Both search engines and LLM-based tools prioritize content from websites that load quickly and work well on any device, especially phones. Make sure your pages are optimized for speed and usability.
You want to have clean, fast-running code running your website, like the UltimateWB platform. UltimateWB also comes with a built-in Responsive app to easily make your website responsive and mobile-friendly.
Describe Images with Alt Text
Adding descriptive alt text to your images helps search engines and LLMs understand what’s in them, improving accessibility and the chance your images appear in search or AI-powered results.
You can add these alt tags from the Page Editor on UltimateWB, as well as when uploading the images to your website, so that the system automatically includes them in your slideshows and galleries.
Avoid Hiding Content Behind Complex Scripts
Sometimes important content is hidden behind buttons or loaded only through JavaScript. While LLMs and search engines have improved, they still might miss content that isn’t directly accessible in your page’s HTML. Keep your key information easy to find.
Use FAQs to Help Search Engines and LLMs Answer Questions
Including FAQ sections with clear questions and answers is great for search engines and LLMs alike. It makes it easier for these systems to find the exact information users want and even feature your answers in search snippets or AI responses.
Keep Your Content Fresh and Updated
Search engines love fresh content, and LLMs also perform better with up-to-date information. Regularly reviewing and updating your pages keeps your site relevant and trustworthy.
Monitor How Your Site is Crawled
Tools like Google Search Console can help you check that your pages are being found and indexed correctly. Fix errors quickly to make sure both search engines and LLMs can access your content without issues.
Final Thoughts
Optimizing your website for search engines is still important, but don’t forget that AI tools powered by large language models are becoming a major way people find and interact with online information. Writing clear, structured, and accessible content makes your pages ready for both search engines and AI assistants – helping you reach more people, in more ways, now and in the future.
Want help making your site friendly for search engines and LLM-powered AI? Just ask!
Ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.