Make Your Homepage Count: Lead With What Sets You Apart
When someone lands on your homepage, you’ve got seconds – maybe milliseconds – to capture their attention. That’s why where you place content and how you order it isn’t just a design decision; it’s a business strategy.
One of the most powerful things you can do for your website? Put what makes you stand out from your competitors front and center.
Think Like Your Visitor
Imagine you’re searching for a product or service. You click a link and land on a homepage that starts with a vague welcome message or a giant, generic stock image. Do you stick around to figure out what makes this brand different?
Probably not.
Your visitors aren’t here to play detective. They want answers – fast. Why should they choose you over the sea of competitors? What makes you unique? Why are you the best fit for their needs?
That’s why you need to lead with your value.
The Power of Positioning
Many websites bury their unique selling points (USPs) halfway down the page, under layers of content that nobody’s going to scroll through. That’s a huge missed opportunity.
Instead, try this:
- Above the fold, make it crystal clear who you are and what you offer.
- Add a short, punchy value proposition – what you do and why you’re better at it.
- Follow that up with 2–3 standout features or benefits.
- Support it with social proof (testimonials, logos of clients, or trust badges).
If a visitor doesn’t scroll, they should still walk away with a strong impression of your brand.
What Makes You Stand Out Shouldn’t Be a Secret
Whether it’s your all-in-one platform, unbeatable customer service, transparent pricing, or lightning-fast delivery – this is your competitive edge. Don’t wait to reveal it.
Put your differentiator early in your homepage layout. Ideally, right after your headline and CTA. You want your audience thinking, “This is exactly what I’ve been looking for.”
Let’s Talk SEO (Yes, This Helps That Too)
Google loves well-structured pages that serve clear intent. By placing your most important info at the top:
- You increase dwell time (people stay longer because they quickly see value).
- You lower bounce rates (they don’t leave out of confusion).
- You boost the relevance of your primary keywords early on (which search engines weigh more heavily).
Good user experience = good SEO.
How We Applied This Strategy to UltimateWB’s Homepage
At UltimateWB, we put this “lead with your strengths” strategy into action on our own homepage. Instead of opening with a generic welcome, we start strong with our boldest message:
“The Most Powerful Website Builder.”
It’s not just a statement – it’s our core value proposition. And we immediately support it with clear, action-driven choices: a CTA inviting visitors to buy the software, use it for free with UltimateWB Cloud, or get a custom website design package. This gives users multiple clear paths forward depending on their needs.
Right beneath that, we break down why UltimateWB stands out:
- Top PageSpeed Insights Scores Made Easy – We built UltimateWB for performance. You don’t have to be a tech expert to have a fast, high-performing site – our platform takes care of that for you.
- Clean, Professional Code for a Strong Backend – Many builders leave behind bloated code that slows down your site and limits your flexibility. UltimateWB delivers clean, efficient code, giving you a solid foundation for customization, SEO, and long-term growth.
- All the Features You Need – Built In – From memberships and blogs to social networks and e-commerce, UltimateWB comes fully loaded. No third-party plugins needed, which means better performance, easier updates, and fewer headaches.
By leading with what makes us different, we’re not just telling visitors what we offer – we’re showing them, clearly and confidently, from the very first glance.
Bonus: How to Test What Works
Homepage real estate is valuable. A/B testing different headline variations, CTA (call-to-action) placements, and ordering of content can help you find what resonates most with your visitors.
Start simple:
- Version A: USP above the fold
- Version B: USP in the middle
Then track conversions and time on page. Let the data guide you.
Final Thoughts
If your homepage is your digital storefront, your USP is the sign in the window that says, “Here’s why we’re better.” Make it loud. Make it visible. Make it impossible to miss.
Because if you don’t tell people what makes you stand out right away, they may never stick around long enough to find out.
Need help figuring out what to showcase first on your homepage? Drop a comment or reach out – we can help you fine-tune your layout for clarity, impact, and conversions.
Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.