“SEO optimization.” Say it out loud. Doesn’t it sound like saying “PIN number” or “ATM machine”? That’s because it is – SEO already means Search Engine Optimization, so adding “optimization” again is technically repeating yourself.
But here’s the twist: tons of people actually search for “SEO optimization.” Because it’s so common, if you want to get found by those people, you need to write and rank for that phrase too.
Why Do People Say “SEO Optimization”?
It’s simple. SEO has become such a familiar term that sometimes people forget it’s an acronym. Saying “SEO optimization” is just an easy way to emphasize the process of optimizing for search engines. It sounds natural, even if it’s a little redundant.
Should You Care?
If you want to be super precise, avoid it. But if you want to attract real organic search traffic, it’s important to include it where it makes sense. Search engines show results based on what people actually type, not what’s “technically” correct.
Ignoring popular phrases like this could mean missing out on visitors who use those exact words.
What Really Matters
No matter what you call it, the goal is clear: get your site to rank higher on Google and other search engines. That means focusing on:
- Writing useful, clear content
- Using keywords naturally (including “SEO optimization” if people search for it)
- Making your site fast and mobile-friendly – UltimateWB makes this easy with fast right out-of-the box, no plugins necessary, and a built-in Responsive app to make your website responsive and mobile-friendly with the click of a button.
- Getting good backlinks
- Staying up to date with search engine changes, policies and algorithms
Bottom Line
“SEO optimization” might be redundant, but it’s also a keyword. If you want to rank and get traffic, sometimes you have to play along with language quirks like this.
So go ahead – use the phrase when it fits, but don’t get hung up on it. Focus on the work that really makes a difference, and your rankings will thank you.
Got any other phrases that drive you crazy or make you smile? Let me know!
Ready to design & build your own website, redundant terms and all? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.