UltimateWB is designed for fast indexing and strong SEO performance, so most pages get picked up by Google quickly. But if you’re checking on a new page or blog post and it hasn’t shown up yet – or if you just want to make sure everything’s on track – this article explains what might cause a delay and what you can do about it.
Sometimes it’s just a matter of time. But in other cases, something might be holding Google back – like a technical issue, a missing sitemap, or a crawl block that’s easy to overlook.
Here’s a breakdown of the most common reasons a page might not be indexed yet, plus practical ways to fix each one.
1. Google Hasn’t Discovered the Page Yet
Even with the best platform, Google still needs a way to discover new content. If your page isn’t linked from anywhere, it might be invisible to search engines.
What you can do:
- Link to the page from your homepage or another already-indexed page.
- Add it to your sitemap. WIth UltimateWB and the built-in Sitemap Generator tool, adding new pages to the sitemap can be setup automatically for you.
- Submit the URL using the URL Inspection Tool in Google Search Console.
2. You Haven’t Submitted a Sitemap
Sitemaps help Google find and prioritize your content – especially useful for larger sites or new pages.
Tip: If you’re using UltimateWB, creating and managing your sitemap is simple. The built-in Sitemap Generator tool can automatically update your sitemap for you.
How to fix it:
- Generate or update your sitemap.
- Submit it in Google Search Console under Indexing > Sitemaps.
Related: How to Submit a Sitemap to Google Search Console: A Step-by-Step Guide
3. Robots.txt or Meta Tags Are Blocking It
Your site might be unintentionally telling Google not to index a page – through a robots.txt rule or a noindex tag.
How to check:
- Use the URL Inspection Tool to see if crawling is allowed.
- Check your page’s HTML for
noindexmeta tags. - Review your
robots.txtfile forDisallow:rules affecting the page.
How to fix it:
- Remove
noindextags from any page you want indexed. - Update your
robots.txtfile to allow crawling if it’s blocking the page.
UltimateWB website builder comes with a robots.text file that you can use.
Related: How robots can keep your site from being indexed on Google, Yahoo, top search engines
4. The Page Has Low-Quality or Duplicate Content
Google doesn’t index everything it crawls – especially if a page has thin content, duplicated text, or offers little value.
Related: What are “thin pages,” and how can they hurt your On-Page SEO?
What to look for:
- Is the content original?
- Does it clearly answer a user’s question?
- Is it too similar to another page on your site (or the web)?
How to fix it:
- Expand the page with useful info, visuals, or FAQs.
- Avoid reusing large blocks of text from other pages – even your own.
- Use clear headings and naturally integrate relevant keywords.
5. You Hit the Indexing Request Limit
If you’ve submitted a lot of URLs in a short time through the URL Inspection Tool, you might see a “Quota Exceeded” message.
Quick reminder: Google sets a daily limit per account, not per website – usually around 10–20 manual submissions per day.
What to do:
- Wait a few hours or try again tomorrow.
- Prioritize your most important URLs.
- Let Google discover the rest through your sitemap and internal links.
Related: How Many URLs Can You Submit to Google Search Console Per Day?
6. There Are Crawl Errors or Server Issues
If Google tries to access your page but encounters errors – like a timeout or 404 – it might skip indexing it.
How to check:
- Go to Search Console > Page Indexing > Not Indexed.
- Look for crawl errors or server-related issues listed for your page.
How to fix it:
- Make sure your server is up and your hosting is stable.
- Fix broken links or redirects.
- Re-submit the URL once everything’s working properly.
7. It Just Takes Time
Sometimes, everything is set up perfectly – but indexing still takes a few days or more. That’s normal.
What to do:
- Be patient, but monitor the page in Google Search Console.
- Keep publishing quality content and updating your sitemap.
- Link to the new page from other pages to help Google find it faster.
Related: What Makes Your Website Content “High-Quality Content”? We Spill the Tea!
Wrapping it up…
If you’re using UltimateWB, you’re already ahead of the game when it comes to SEO and clean code – but Google indexing isn’t always instant. When delays happen, they’re usually due to a few common culprits: no internal links, crawl restrictions, missing sitemap info, or content that needs improvement.
Start by reviewing your sitemap, crawl settings, and internal links. And remember, indexing delays don’t always mean something’s wrong – sometimes, Google just needs a bit more time.
Still not seeing your page in search? Run it through the URL Inspection Tool, and take it from there. You’re probably just a few steps away from getting indexed.
Related: The Power of Links: How Internal and External Links Boost SEO
What’s the Best Website Builder for SEO?
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Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.