What is ASO, vs SEO? Are the same techniques used?

ASO and SEO are similar concepts, but they target different platforms:

  • SEO (Search Engine Optimization): This is about optimizing websites and their content to rank higher in search engine results pages (SERPs) like Google, Bing, and DuckDuckGo.
  • ASO (App Store Optimization): This focuses on optimizing mobile apps for app store visibility within the Apple App Store and Google Play Store.

Key Differences:

  • Target: SEO targets web traffic, while ASO targets app traffic.
  • Optimization Elements:
    • SEO: Focuses on keywords, content quality, backlinks, and technical website aspects.
    • ASO: Optimizes app title, description, keywords, icon, screenshots, and video previews.
  • Search Behavior: Web users have more consistent search patterns, while app store users can be more impulsive.
  • Paid Influences: SEO isn’t directly impacted by paid advertising, but paid search results can influence organic results. ASO can be influenced by app store promotions.


  • Goal: Both aim to increase organic visibility (without paying for ads) and drive users to the platform (website or app).
  • Keyword Research: Both SEO and ASO rely on keyword research to understand user search intent and optimize content accordingly.

In summary:

  • They’re like cousins – similar but distinct functionalities.
  • Both are crucial for organic growth within their respective domains (websites or mobile apps).

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