Tag Archives: audience targeting

How to Build an Effective Social Media Strategy for Your Business or Website

Social media is one of the most powerful tools for growing your brand, attracting customers, and building a loyal community. But without a clear strategy, your efforts can feel scattered, inconsistent, or ineffective. A well-planned social media strategy helps you … Continue reading

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Why Giving Google Ads Too Much Freedom Can Burn Your Budget Fast

Google Ads Performance Max (PMax) campaigns promise a lot – automation, broad reach, and the magic of machine learning taking care of audience targeting and placements. The idea sounds great: just set it and forget it, let the system do … Continue reading

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