Tag Archives: alexa

Why You Should Use “And” Instead of “&” for Better SEO and Voice Search

holding on to the ampersand, not the go-to for SEO

You might not think twice about using “and” vs. “&” in your website or blog content, but that small choice can impact your search rankings and voice search compatibility.

How "And" Helps with SEO

Google’s job isn’t just to match keywords - it’s to understand the meaning behind words and phrases. Here’s why “and” works better:

1. It Matches How People Search

Search engines are designed to understand how real people talk and search. When people type something like “best

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Are Alexa rankings for your website no more?

alexa-ranking

Yes, Alexa rankings are no more. Amazon shut down Alexa.com, the website that provided Alexa rankings, on May 1, 2022. The reason for the shutdown was not publicly disclosed, but it is thought to be due to a lack of interest from digital marketers.

Alexa rankings were based on a combination of a website's estimated average daily unique visitors and its daily page view numbers over a three-month time period. The website with the highest total was ranked number one

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Posted in Ask David!, Search Engine Optimization (SEO), Technology in the News, Traffic Statistics, Website Traffic | Tagged , , | Leave a comment

Alexa site ranking data not free anymore?

Alexa, web traffic analytics If you like to check out your website ranking against the other websites in the world, you might be checking Alexa periodically, perhaps more for fun than accuracy.  So you go to alexa.com recently and rather than getting a field to input your website domain name to get your site ranking, you get information on how to sign up for a paid plan or try it free for 7 days. ....But the site rankings are still available for free at... Continue reading
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Are Alexa Site Rankings Accurate?

If you keep checking your website's Alexa Ranking you might be wondering if they are accurate.  Your traffic statistics are improving, but then at the same time your Alexa Rank is getting lower.  And then when your traffic statistics shows you are getting less activity, suddenly your Alexa Rank is a lot better.  Sometimes, you might get high traffic with a high Alexa Rank.  You might wonder perhaps Alexa's data is just not in real time.  The real reasons you... Continue reading
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