If your website isn’t bringing in the customers, leads, or sales you were expecting, the issue might not be your product or service – it could be your homepage layout. Most DIY websites follow a predictable (and ineffective) structure that simply doesn’t convert visitors into customers. The good news? It’s a surprisingly easy fix.
The Problem with Typical DIY Homepages
Many self-made websites – especially those built on platforms like GoDaddy, Wix, or WordPress – tend to feature the same basic elements:
- A company name and logo
- A stock image or two
- A short “Welcome” paragraph
- Maybe a phone number
- A testimonial section
And that’s where it usually stops.
While this might look decent on the surface, it doesn’t actually guide visitors through a journey or give them compelling reasons to take action.
The Fix: A Homepage That Converts
A high-performing homepage does more than just exist. It communicates value, builds trust, and guides your visitors step-by-step toward becoming customers. Here’s a better structure that consistently works:
1. Headline with Value Proposition + Call to Action
Grab attention with a clear statement of what you do and how it helps. Follow it up with a prominent button like “Get Started,” “Book Now,” or “Free Quote.”
2. Services / Problems You Solve
Make it immediately clear what you offer and how it benefits your ideal customer.
3. About Us
Add a human touch. People want to know who they’re doing business with. This section builds trust and credibility.
4. How It Works / Steps
Outline your process in 3–5 simple steps. When people understand how easy it is to work with you, they’re more likely to take that first step.
5. Why Choose Us
This is your chance to stand out. Highlight your unique advantages, whether it’s faster turnaround, better support, custom solutions, etc.
6. Social Proof
Testimonials, reviews, client logos, awards – anything that builds confidence and shows real-world results.
7. Call to Action (Again)
Repeat your CTA at the bottom to catch those who are now ready to move forward after reading more.
Why This Works
Visitors arrive at your site with key questions in mind:
- Can you help solve my problem?
- Are you trustworthy?
- Is this going to be a hassle?
Your homepage needs to answer all of those questions clearly and quickly. When you lay out your content in a strategic way – building trust and explaining the process – you remove doubt and make it easy for them to say “yes.”
Bottom Line
If your current homepage layout isn’t answering your visitors’ core questions or guiding them toward a specific action, you’re likely leaving money on the table. Simply restructuring your homepage using the flow above can dramatically improve conversions – whether that means more calls, bookings, or online sales.
So take a fresh look at your homepage today. What’s missing clarity? What’s not guiding visitors? Small tweaks can make a huge difference.
Related: Make Your Homepage Count: Lead With What Sets You Apart
What are some best practices for designing a homepage that converts visitors into customers?
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