What should a great landing page have?

A great landing page is like a master salesperson in digital form: it captures attention, builds trust, and compels visitors to take a desired action. To achieve this, it needs to tick several key boxes:

1. Clear and Compelling Headline:

  • Grab attention and communicate the page’s value proposition within seconds.
  • Use strong verbs and powerful language that resonates with your target audience.
  • Highlight the benefit users will get by taking the desired action.

2. Engaging Visuals:

  • Include high-quality, relevant images, videos, or infographics that complement your message.
  • Use visuals that resonate with your brand and target audience.
  • Ensure visuals are optimized for fast loading times. This is also important for SEO and getting that top search engine ranking on Google and other popular search engines. Make sure your images are not too large, and set up your page to use webp formats when it can. Having your images delivered to the user as webp, when compatible, is easy to do with the UltimateWB built-in Webp Converter – it converts your images automatically to webp and updates your coding too, to tell the browser to use webp if it can. It’s such a necessary tool that it is available in all UltimateWB software version in the new UltimateWB 8 release, coming soon!

3. Concise and Focused Copy:

  • Use clear and concise language that’s easy to understand.
  • Focus on the benefits you offer, not just features.
  • Avoid jargon and technical terms most users won’t understand.
  • Break up text with bullet points, headings, and visuals for easy reading. Hey, like this article! :-)

4. Strong Call to Action (CTA):

  • Make it clear what you want the visitor to do next (e.g., sign up, download, buy).
  • Use strong action verbs and contrasting colors to make the CTA button stand out.
  • Place the CTA prominently above the fold and at key points throughout the page.

5. Social Proof and Credibility:

  • Build trust by showcasing testimonials, customer reviews, logos of well-known clients, or awards.
  • Include clear contact information and links to your social media profiles. You can customize your contact form, and include spam controls too, with the UltimateWB built-in Contact Form app. You can also easily add social media icons to your footer with the UltimateWB Templates Generator.
  • Highlight data or statistics that demonstrate the value of your offer.

6. Mobile-Friendly Design:

  • Ensure your landing page looks and functions flawlessly on all devices, especially mobile phones.
  • Use responsive design or a dedicated mobile version for optimal user experience. We find it best to have one version of your website and make it responsive, so that it adapts and reformats automatically based on a user’s device size. It is easier to manage and just better design to cover a wide range of sizes, and even updates when a user resizes their browser window. We make it easy to make your website responsive, with the UltimateWB built-in Responsive app.
  • Keep text sizes and buttons large enough for easy touch interactions.

7. Fast Loading Times:

  • No one likes a slow website. Optimize your images, scripts, and code for speed. If you are using a website builder, use one like UltimateWB that cares about fast loading times. The UltimateWB built-in Webp Converter optimizes your images to webp formats when the user’s browsers can use it, and the UltimateWB code is sleek and optimized too.
  • Use a reliable web hosting service and monitor your page’s loading times.

8. A/B Testing and Optimization:

  • Always test different elements on your landing page to see what works best.
  • Track user behavior and engagement to identify areas for improvement.
  • Continuously refine your landing page based on data and user feedback.

Bonus Tip:

Personalize your landing page for different segments of your audience to further increase engagement and conversion rates.

In Summary

A great landing page is not just about aesthetics; it’s about understanding your target audience, communicating your value proposition effectively, and driving them to take a desired action. By focusing on these key elements, you can create landing pages that convert visitors into customers and propel your online success.

I hope this helps! Feel free to ask if you have any further questions.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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