Is 160 characters recommended for webpage meta descriptions?

UltimateWB built-in SEO tool allows you to easily add a meta title, meta description, and meta keywords if you would like.

Yes, 160 characters is the widely recommended length for a meta description for the best possible SEO results and top search engine rankings. Google can technically handle longer snippets, but it often truncates descriptions exceeding 160 characters in search results. While your page content is the most important in search engine optimization, meta descriptions are an important factor as well – a first impression on search engines.

Here’s why 160 characters is the sweet spot:

Maximizes Visibility: Search engines like Google typically display the first 155-160 characters of your meta description in search results. Keeping it within this limit ensures your entire message gets across to potential viewers.

Encourages Clicks: A concise and compelling description within this limit can effectively pique user interest and entice them to click through to your page.

Optimizes Readability: Longer descriptions can appear cramped and overwhelming in search results, potentially deterring users from reading or engaging with them.

Improves Mobile Viewing: Most search queries happen on mobile devices, where screen space is limited. A shorter description ensures easy readability and avoids getting cut off on smaller screens.


However, the “ideal” length can vary slightly depending on the specific page and its content. Here are some factors to consider:

  • Type of content: For news articles or product descriptions, a slightly longer description might be necessary to summarize key points.
  • Keywords: If your target keywords are longer phrases, you might need a bit more space to incorporate them effectively.
  • Clarity and impact: Ultimately, the most important factor is to craft a clear and impactful description that conveys the essence of your page within the recommended limit.

Tips for writing effective meta descriptions within 160 characters:

  • Focus on value: Highlight the benefits users will get from visiting your page.
  • Use strong verbs and action words: Encourage users to click and engage.
  • Include relevant keywords: Aim for a natural placement, avoiding keyword stuffing.
  • Call to action: Consider adding a subtle call to action (e.g., “Learn more” or “Shop now”).
  • Proofread and edit: Ensure clarity, conciseness, and grammatical accuracy.

Remember, your meta description is your chance to make a first impression on potential visitors in search results. By keeping it concise, compelling, and informative within the recommended 160 characters, you can significantly increase your chances of attracting clicks and boosting your website’s visibility.

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