The short, quick answer is: If you want…you don’t have to have H1 tags, you can have 1 H1 tag per page, you can have multiple H1 tags per page – having H1 tags it is not a determining factor on how well your website does with the search engines. Here’s what Google’s John Muller said about it in a Google Webmaster hangout:
“You can use H1 tags as often as you want on a page. There’s no limit — neither upper nor lower bound.
H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings, so I would use them in the proper way on a page.
And especially with HTML5, having multiple H1 elements on a page is completely normal and kind of expected. So it’s not something that you need to worry about. And some SEO tools flag this as an issue and say like ‘oh you don’t have any H1 tag’ or ‘you have two H1 tags.’ From our point of view, that’s not a critical issue. From a usability point of view, maybe it makes sense to improve that. So, it’s not that I would completely ignore those suggestions, but I wouldn’t see it as a critical issue.
Your site can do perfectly fine with no H1 tags or with five H1 tags.”
So what’s important for SEO?
Number one thing is content. Make sure you have it and make sure it’s good. Regarding the H1 tags, whether you use them or not, make sure you are using larger font sizes for important text on your website, like title, and section headings, whatever you want to give more attention to.
How to Add H1 Tags with UltimateWB?
It’s very simple. On the Page Content Editor Box, just type in your header text, highlight it, and under the top menu labeled “Paragraph”, choose “Heading 1”.
More than just H1 Tags…
You can add H1, H2, H3, H4, H5, and H6 tags using this same method. What do they mean? Each header tag with a larger number has less importance, and thus a smaller font size.
And if you’re not using H1-H6 tags – don’t worry about it. Just make sure you have content and it looks good – i.e. it’s user friendly and easy to read and get the message of what you are trying to say.