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Tag Archives: tiktok
Why Brands Are Ditching Big Influencers for Faceless Content
For years, influencer marketing has been a popular strategy for brands looking to gain visibility. But as businesses analyze the numbers more closely, many are realizing that paying thousands of dollars for a single sponsored post doesn’t always lead to … Continue reading
Posted in Advertising, Business, Marketing, Social Media
Tagged authentic engagement, brand strategy, consumer behavior, data-driven, digital marketing, engagement, engagement rates, engaging content, facebook, faceless content, fake engagement, high-quality content, hootsuite, influencer marketing, influencers, influencers alternative, instagram, linkedin, organic content, organic reach, return on investment, roi, scalable, social media marketing, tiktok, tiktok trends, trends, twitter, x
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TikTok: A Balancing Act Between Popularity and Controversy
TikTok’s meteoric rise has made it a cultural phenomenon, but its Chinese ownership has raised significant concerns about data privacy and national security. These concerns have led to increasing scrutiny from US government officials, with the potential for a nationwide … Continue reading
Posted in Business, Marketing, Technology in the News
Tagged china, data collection, privacy, tiktok, tiktok ban
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Which social media platform is most effective for building a following and promoting a business?
There isn’t a single “most effective” platform – the best platform depends on your target audience and the type of business you have. Here’s a breakdown of some popular platforms and what they excel at: General Audience: Visual Content & … Continue reading