If you’ve been scrolling through TikTok, Instagram, or YouTube lately, you’ve probably noticed one thing: short videos are everywhere. They’re fun, fast, and easy to watch. But for small businesses, they’re more than just entertainment — they’re a real opportunity to get more people to visit your website.
So, what’s the deal with these short videos? And more importantly, can they actually help your business grow? Let’s break it down.
What’s So Cool About Short-Form Videos?
Short-form videos—think TikTok clips, Instagram Reels, or YouTube Shorts—are quick bursts of content that grab attention instantly. They’re usually less than a minute, so they fit perfectly into our short attention spans. The best part? They’re built to be shared and go viral fast.
For small businesses, this means you can show off your products, share quick how-tos, or even tell your brand story without needing a big budget or fancy equipment.
How Do These Videos Bring People to Your Website?
Here’s where things get interesting. These videos aren’t just for likes and laughs — they can actually send people straight to your site if you use them right. Here’s how:
- Make It Clear What You Want: Tell viewers where to go next. It could be “Check out the link in my bio” or “Visit my website for a special discount.”
- Use Your Social Profiles Wisely: Link your website in your bio or use clickable stickers in stories. Don’t make people work to find you!
- Create Curiosity: Give a sneak peek or behind-the-scenes look that makes viewers want more — which they’ll find on your website.
- Run Quick Deals: Announce flash sales or limited-time offers that push people to visit your site fast.
Real Small Biz Wins
Take a local coffee shop that started posting 30-second brewing tips on Instagram Reels. Suddenly, their website saw a spike in visits, and online orders went up by 25%. Or a handmade jewelry seller who shared quick styling videos on TikTok and doubled traffic to her shop page in just a few weeks.
These aren’t just luck stories. They’re examples of how a smart social video strategy works.
How UltimateWB Can Help You Ride This Wave
Here’s where your website builder matters. UltimateWB is built for businesses who want their site to keep up with trends. It’s easy to connect your social campaigns to your website, and with responsive design easy with the built-in Responsive app, your site looks great on any device — especially mobile, where most of your social viewers are typically coming from.
Plus, UltimateWB has SEO tools and landing page options that make turning visitors into customers a breeze.
Ready to Get Started? Here’s What to Do
- Pick Your Platform: Where’s your audience hanging out? TikTok? Instagram? YouTube Shorts? Start there.
- Keep It Real: Your videos don’t need to be perfect. It’s actually a lot more important that they feel genuine and show what makes your business special.
- Watch Your Data: See which videos get people clicking and visiting your site, then do more of that.
- Update Your Links: Make it super easy for viewers to find your website—bio links, story stickers, anywhere you can.
- Use UltimateWB Features: Customize landing pages and optimize your site to keep visitors hooked.
Here are some examples for a head start on how to begin:
Catchy Short-Form Video Ideas for Small Businesses
- Behind-the-Scenes Peek
Show how your products are made, packed, or prepared. People love seeing the real story behind what they buy. - Quick Tips or Hacks
Share useful tips related to your niche — for example, “3 Ways to Style Our Handmade Scarves” or “How to Brew the Perfect Coffee at Home.” - Customer Spotlights
Feature happy customers using your products or sharing testimonials in quick clips. - Before & After
Show transformations your product or service provides — like a room makeover, a cleaned-up garden, or a styled outfit. - Flash Sale Announcement
Create a sense of urgency by announcing limited-time discounts or special offers. - FAQ in 30 Seconds
Answer one common question about your products or services in each video. - Seasonal or Trending Content
Tap into holidays, events, or trending challenges and relate them to your brand.
Social Post Captions to Pair with Your Videos
- 🎥 Sneak peek alert! Watch how we craft every [product] with care. Want to see more? Visit our website — link in bio! 👀✨ #SmallBusiness #Handmade
- Got 30 seconds? Here’s a quick tip to [solve a problem your product addresses]. For full details, check out the blog on our site! 🔗 #TipsAndTricks #ShopLocal
- We ❤️ our customers! Here’s how [customer name] styled their look with our latest collection. See more styles at our website — link in bio! #CustomerLove #StyleInspo
- Before & after magic! Swipe to see the difference [your product/service] makes. Ready to transform? Shop now — link in bio! ✨ #TransformationTuesday #ShopSmall
- 🚨 Flash sale! For the next 24 hours only, grab your favorites at 20% off. Don’t miss out — visit our website now! 🔥 #Sale #LimitedTimeOffer
- Got questions? We’ve got answers! Here’s a quick FAQ about [product/service]. Want to know more? Visit our site! 💡 #FAQFriday #SmallBizTips
- Feeling festive? We’re celebrating [holiday/event] with exclusive deals and fun videos. Check out what’s new on our website! 🎉 #HolidayVibes #ShopSmall
The Bottom Line
Short videos are more than just a fun trend — they’re a real chance to bring new visitors to your website and new customers to your business. If you jump in with a plan, you can turn social media views into website visits and sales.
And with UltimateWB supporting you behind the scenes, your website will be ready to handle all that new organic traffic and turn it into growth.
Why wait? Start creating your first short video today and see what happens!
Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.
