Tag Archives: Drew Eric Whitman

How to Use Website Psychology Without Manipulation: Beyond the Hype

Marketing and copywriting experts often reference the “Life-Force 8” popularized by Drew Eric Whitman in his book Cashvertising – eight core human drives tied to survival, comfort, social approval, security, and personal success. These instincts are real, and they influence … Continue reading

Posted in Advertising, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment