Tag Archives: AI search

Are Personal Websites Still Worth It? Why Ownership Still Wins in the AI Era

Social Media platforms, AI, vs owning your own personal website, blog, and mailing list

There’s a question that keeps resurfacing in different forms:

Are personal websites still worth it?

It shows up in slightly different searches:

  • “do I need a personal website anymore”
  • “are websites still relevant”
  • “is it worth having a personal site in 2026”

And underneath all of them is the same assumption:

If social platforms and AI handle discovery, does owning a website still matter?

The short answer is yes - but not for the reasons most people think.

The longer

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