Tag Archives: AI Referrals

AI Search Is Growing, and Websites Are Losing Traffic

Google Search Console performance report showing high impressions and declining clicks

AI platforms are attracting more users, but the websites behind their answers aren't necessarily getting more visitors. The latest traffic data shows just how wide the gap remains.

Ahrefs updated its AI-versus-search traffic analysis on October 11, 2026, using data through September from 115,254 websites. In September, Google referrals fell 2.7% compared with August, while ChatGPT referrals rose 14.1%. Yet Google accounted for 23.96% of tracked website traffic, compared with just 0.34% for ChatGPT. All AI assistants combined accounted for

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