If you’re looking to sell online, a well-designed Shopify store can make all the difference. But who can actually create a store that’s not only functional but also visually stunning? You might also want to reconsider if Shopify is your best platform option for your online store. Let’s break down your options.
Read: E-commerce Website Builder Comparison: Avoid Fees & Own Your Store
1. DIY (Do It Yourself)
If you have time, patience, and some tech skills, you can build a Shopify store yourself. Shopify provides templates, drag-and-drop tools, and tutorials that make it accessible for beginners.
Pros:
- Full control over design and functionality
- Lower upfront cost
- Learn valuable skills
Cons:
- Can be time-consuming
- May lack professional polish
- Limited customization without coding
2. Freelancers
Hiring a freelance web designer or Shopify expert can be a great way to get a professional look without going through an agency. Sites like Fiverr, Upwork, or even local designers can help.
Pros:
- Professional design
- Faster turnaround than DIY
- Flexible pricing
Cons:
- Quality varies widely
- You need to manage the project
- Sometimes limited ongoing support
3. Agencies or Shopify Experts
Full-service agencies and certified Shopify Experts provide end-to-end solutions. They handle everything from design to marketing and optimization.
Pros:
- High-quality, polished store
- Strategic advice included
- Ongoing support and maintenance
Cons:
- Higher cost
- Longer turnaround time
- Less hands-on control
4. Using UltimateWB
UltimateWB isn’t Shopify – but it’s a powerful alternative for building a fully customizable online store. If you want the look and functionality of Shopify without its limitations, UltimateWB gives you full control over design, features, and marketing.
Pros:
- More customization than Shopify templates
- Easier to add features without extra plugins
- Great for any size business
- Full access to your server
Cons:
- Slight learning curve for first-time users
Related: Why So Many Businesses Are Switching from Hosted Platforms to Self-Hosted Builders
How to Decide Who Should Build Your Store
- Budget: Freelancers are cheaper than agencies; DIY is cheapest but requires time
- Skill Level: Agencies and UltimateWB web design packages can do most of the work for you
- Time: If you need a store fast, a freelancer or agency is best
- Customization Needs: For full control, UltimateWB or an experienced freelancer is ideal
Bottom line: Whether you DIY, hire a freelancer, use an agency, or build with UltimateWB, the key is to focus on a store that looks professional, is easy to use, and drives sales.
Related: How to Boost Online Sales and Increase Website Traffic?
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.