Tag Archives: tone

🎯 GOAL:

Help the client articulate their brand essence, values, and visual preferences even if they don’t know the right words.

🧩 Step 1: Ask Simple, Relatable Questions

Ditch design jargon. Speak their language.

• "If your brand were a person, how would you describe them?"
  (e.g., bold, trustworthy, calm, fun)
  → Designers translate this into tone, fonts, and color palettes.
• "What kind of vibe do you want people to get when they see your site?"
  (e.g., luxury, friendly, cutting-edge,