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What is the optimum number of products per page in an e-commerce website for a good user experience?

Taking photo of show for online store

The optimum number of products per page in an e-commerce website for a good user experience can vary depending on a number of factors, including the nature of the products, the target audience, and the overall design and layout of the website. However, some general guidelines include:

  • For visually driven products, such as clothing and home goods, it is generally recommended to display between 12 and 24 products per page. This allows users to see a variety of products at
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