Updated for 2025 — What You Need to Know Before Committing to Webflow
Webflow, once a popular choice for building dynamic websites, has recently made significant changes that have left many users, especially those who rely on membership features, feeling frustrated and uncertain about the platform’s future.
Key Changes Affecting Membership Site Builders
1. Webflow is Deprecating User Accounts (its native membership system)
Webflow has officially announced that User Accounts (formerly “Memberships”) will be removed from the platform on January 29, 2026.
This means:
- All login-based websites must migrate
- Any membership flows built using User Accounts must be rebuilt
- Access groups, gated content, and protected pages will no longer function
- Users must switch to third-party services like Outseta, Memberstack, Zapier, or Make
For creators who chose Webflow because of its built-in membership system, this news landed hard.
2. Webflow is also sunsetting Logic
Logic – used for workflows, automation, and membership-related flows – is also being removed.
This further pushes builders toward external automation tools.
3. Price Increases Across Webflow Plans
Alongside removing built-in features, Webflow has increased pricing in several areas:
- Core site plans
- Workspace plans
- Ecommerce
- CMS limits, which now require higher tiers for scaling
- Enterprise features priced significantly higher than before
For membership sites, which often require CMS-heavy setups, these increases make Webflow considerably more expensive than alternatives.
The Impact on Membership Sites
➤ More Complexity
Builders now must juggle multiple external services for functionality that used to be native.
➤ More Monthly Fees
Tools like Memberstack, Outseta, and Zapier often cost more than Webflow hosting itself – meaning your monthly stack quickly balloons.
➤ Limited Customization
Third-party membership tools rarely integrate seamlessly with Webflow’s Designer, meaning:
- Less visual control
- More dependency on scripts
- Compatibility issues when Webflow updates
➤ Higher Risk of Breakage
Every outside tool increases the chance of:
- API failures
- Sync delays
- Broken login flows
- Conflicting updates
Membership sites are already complex – adding more moving parts makes them fragile.
The Larger Concern: Webflow’s Roadmap Is Shifting
Many creators feel Webflow is moving away from serving:
- Membership builders
- Community creators
- Course creators
- Content-heavy websites
- Interactive web apps
And shifting instead toward:
- Enterprise clients
- Marketing websites
- Agencies with large budgets
- Visual production workflows (Studio, Assets, Components, etc.)
This explains why User Accounts and Logic were deprioritized – even though many users depended on them.
A Stronger, More Stable Alternative: UltimateWB
If you want a platform that supports membership sites instead of abandoning them, UltimateWB is the clear alternative.
With UltimateWB, you get a true built-in membership system, including:
- Private content & member-only areas
- Paid memberships with subscriptions or one-time payments
- Unlimited membership groups & custom permissions
- Full user management
- Built-in email notifications & automations
- Integrated ecommerce + memberships
- No forced add-ons, no external tools required
Plus:
You own the software.
Host it anywhere. No lock-in.
No surprise deprecations.
We don’t remove major features and force customers to rebuild entire sites.
No skyrocketing SaaS costs.
Pay once for the website builder – not monthly per site. Optionally host with UltimateWB to enjoy blazing fast server speeds, free SSL, and the convenience of free professional installation of your purchased software on your web hosting, and for any released updates to you.
If you want to rent your website builder instead, we do have the UltimateWB Cloud plans, that couples the website builder with web hosting.
Backend database access for developers.
More control than Webflow ever allowed.
Final Thoughts: Don’t Let Webflow’s Shifts Slow You Down
Webflow’s removal of User Accounts and Logic – combined with rising costs – is a major blow to membership creators. Many users now face:
- Forced migrations
- Higher monthly fees
- More tools + more complexity
- Uncertainty about what feature might be removed next
With UltimateWB, you can build:
- Membership websites
- Communities
- Course platforms
- Subscription-based content hubs
- Any interactive site
…with full stability, full control, and no forced external integrations.
Don’t let Webflow’s recent changes hinder your membership site plans. Switch to UltimateWB today and experience the difference.
Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.