Tag Archives: jackob’s law

Jakob's Law, named after usability expert Jakob Nielsen, is a fundamental principle in UX design, or user experience design. It states that users prefer websites and apps to function in a way that is consistent with their past experiences on other similar products. In simpler terms, users like things to be familiar.

Here's the gist of Jakob's Law:

• Users develop mental models based on their past experiences with digital products. These mental models are essentially how users think a website