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Categories
Tag Archives: email campaigns
Why You Should Never Use Your Primary Domain for Cold Email Outreach
Your primary domain - let’s say mycompany.com - is the absolute lifeblood of your digital infrastructure. It hosts your website, routes day-to-day team communications, delivers client invoices, and handles critical security password resets. It is a highly valuable asset built on years of sender history and domain reputation.
Yet, a surprising number of founders and marketing teams risk damaging that reputation by launching untargeted cold email outreach campaigns directly from their primary domain.
All it takes is a messy, scraped
... Continue reading
Posted in Emails, Marketing
Tagged 301 redirect, automated filtering algorithms, bounce rates, cold email outreach, DKIM, DNS Authentication, domain reputation, DomainKeys Identified Mail, email campaigns, email deliverability, email filtering, email sender trust, ESPs, Google Workspace, ip reputation, mark as spam, message engagement, Microsoft 365, Modern Email Service Providers, phishing heuristics, replies, security filters, Sender Policy Framework, sending history, spam complaints, spam filtering, spam folders, SPF, user complaints
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