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Meta’s Latest Move: Using AI Chat Conversations to Personalize Ads

Meta AI chat conversations used for targeted advertising

Imagine chatting with Meta’s AI on Facebook or Instagram about your hobbies, weekend plans, or a new recipe you want to try - and then noticing that the next time you scroll, the ads seem spookily relevant to what you just talked about. That’s not coincidence. It’s exactly what Meta is rolling out now.

Starting December 16, 2025, Meta is using conversations you have with its AI chatbot to help target ads and content across Facebook, Instagram, and Threads. In

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