Hi Neal,
Do you mean to purchase UltimateWB software on our website, or do you mean for your customers to make purchases on your website?
On the UltimateWB website, we use PayPal checkout - you can either login to your PayPal account on the checkout page, or if you don't have one you can just use your credit card (PayPal won't allow you to use a credit card that is associated with a PayPal account without logging in to your PayPal account though).
On your own website, using UltimateWB Full software and the e-commerce built-in app, you have the choice to use a PayPal shopping cart with PayPal checkout, or your own website shopping cart with a PayPal checkout (this is what the UltimateWB website uses), or your own shopping cart with your own checkout - for the latter you would be collecting credit card / other personal information, so you would need to get SSL for your web hosting (more info in SSL here: https://www.ultimatewb.com/domain-names-web-hosting#ssl ).
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