{"id":9918,"date":"2026-06-03T02:23:06","date_gmt":"2026-06-03T09:23:06","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=9918"},"modified":"2026-06-03T03:08:56","modified_gmt":"2026-06-03T10:08:56","slug":"the-dogfooding-test-what-happens-when-web-platforms-dont-use-their-own-tools","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/9918\/the-dogfooding-test-what-happens-when-web-platforms-dont-use-their-own-tools\/","title":{"rendered":"The Dogfooding Test: What Happens When Web Platforms Don\u2019t Use Their Own Tools?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\">    <picture>\n                <source type=\"image\/webp\" srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-150x71.webp 150w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-500x238.webp 500w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-610x290.webp 610w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-800x381.webp 800w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-1200x571.webp 1200w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell.webp 1337w\" sizes=\"(max-width: 767px) 100vw, 70vw\">\n                <img src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-1200x571.jpg\" \n             srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-150x71.jpg 150w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-500x238.jpg 500w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-610x290.jpg 610w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-768x365.jpg 768w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-800x381.jpg 800w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell-1200x571.jpg 1200w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/divi-elegant-themes-does-not-use-what-they-sell.jpg 1337w\" \n             sizes=\"(max-width: 767px) 100vw, 70vw\" \n             width=\"1200\" \n             height=\"571\" \n             alt=\"Screenshot of the Divi, Elegant Themes, website, with the source code opened in the right side frame, showing that the website is not built on Divi\" \n             loading=\"lazy\" \n              \n             decoding=\"async\" \n             class=\"wp-image-9925\" >\n    <\/picture>\n    <figcaption class=\"wp-element-caption\">Divi, from Elegant Themes, is one of the website builders not using the code they sell for their own website.<\/figcaption><\/figure>\n\n\n\n<p>Choosing a web development platform usually comes down to reviewing a checklist of features, viewing templates, and reading marketing copy. However, there is a far more reliable metric for evaluating the true capability, speed, and structural integrity of any software platform.<\/p>\n\n\n\n<p>You simply have to look at what the creators of the software use to run their own business.<\/p>\n\n\n\n<p>In the technology sector, this is known as the <strong>&#8220;dogfooding&#8221; test<\/strong>.<\/p>\n\n\n\n<p>If you have scrolled down the page on any <a href=\"https:\/\/www.ultimatewb.com\">UltimateWB<\/a> webpage, you know that here we are happy to state:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>UltimateWB is proudly built on UltimateWB!<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does &#8220;Dogfooding&#8221; Actually Mean?<\/strong><\/h2>\n\n\n\n<p>Short for &#8220;eating your own dog food,&#8221; the term gained traction in the tech sector during the 1980s &#8211; inspired by an Alpo dog food commercial where the actor proved the product&#8217;s quality by feeding it directly to his own dogs. Tech giants like Microsoft and Apple quickly adopted the phrase internally to enforce a simple, non-negotiable rule: if you expect the public to trust your software, your own corporate infrastructure must run on it first.<\/p>\n\n\n\n<p>When a company relies on its own software under real-world, high-stakes conditions, it accomplishes three critical objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rigorous Quality Assurance:<\/strong> Developers catch bugs, latency issues, and database glitches in a live environment before customers ever experience them.<\/li>\n\n\n\n<li><strong>Empathy for the User Experience (UX):<\/strong> It forces engineering and marketing teams to experience exactly how intuitive &#8211; or how frustrating &#8211; the software is to configure, update, and scale.<\/li>\n\n\n\n<li><strong>Authentic Credibility:<\/strong> It demonstrates a company\u2019s genuine confidence in its own engineering. If an enterprise database company needs to protect its financial data, it runs on its own database engines.<\/li>\n<\/ul>\n\n\n\n<p>When a platform passes the dogfooding test, it proves that the tool is production-ready. Conversely, when a software company chooses an entirely different architecture to power its primary digital storefront, it signals an underlying technical limitation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Fragmented Ecosystem Contradiction<\/strong><\/h2>\n\n\n\n<p>A widespread trend has emerged among heavily marketed page builders and content management systems (CMS). While their marketing campaigns target everyday business owners with promises of simple, drag-and-drop web design, the underlying technical reality of these tools often tells a different story.<\/p>\n\n\n\n<p>In many cases, prominent players in the market bypass the dogfooding test for portions of their most critical digital real estate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Traditional WordPress Page Builders<\/strong><\/h3>\n\n\n\n<p>Look at major <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=wordpress\">WordPress<\/a> page builder giants like <strong>Divi (by Elegant Themes)<\/strong> or <strong>Elementor<\/strong>. Users and developers analyzing the code stacks of these major software providers frequently note a glaring contradiction: the high-traffic corporate landing pages, multi-million dollar global sales funnels, and enterprise environments of these companies quietly opt out of the standard, heavily layered builder frameworks they sell to the public. Instead of deploying the exact visual builders they market to consumers, corporate development teams frequently turn to custom, hard-coded static environments, complex &#8220;headless&#8221; architectures, or entirely separate server setups to handle their high-volume infrastructure.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/4901\/why-elementor-might-not-be-your-wordpress-dream-builder\/\">Why Elementor Might Not Be Your WordPress Dream Builder<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ultimatewb.com\/blog\/7578\/why-wordpress-sites-score-low-on-pagespeed-and-how-ultimatewb-fixes-that\/\">Why WordPress Sites Score Low on PageSpeed \u2013 and How UltimateWB Fixes That<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Visual Design Platforms<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=webflow\">Webflow<\/a><\/strong> markets itself to designers and agencies as a visual development environment that outputs production-ready <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=html\">HTML<\/a>, <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=css\">CSS<\/a>, and <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=javascript\">JavaScript<\/a>, promising a way to launch modern web presences without writing code. Yet, when looking at Webflow\u2019s own internal product infrastructure, user accounts, and core system dashboards, you might notice the platform bypasses its own visual designer. Instead, their engineers build these high-stakes interfaces using custom-coded JavaScript frameworks like <strong>React<\/strong>. When deep, application-level data handling is required, even visual coding platforms pivot back to traditional programming.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/9779\/webflows-2026-layoffs-exposed-the-saas-illusion\/\">Webflow\u2019s 2026 Layoffs Exposed the SaaS Illusion<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enterprise E-Commerce Engines<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=shopify\">Shopify<\/a><\/strong> is a dominant force in template-driven e-commerce, promoting its Online Store themes and section customizers to millions of merchants globally. However, for their own performance-critical, global marketing landing pages, sub-domains, and major international event funnels, Shopify\u2019s engineering teams step away from their standard Liquid-based theme engine. Instead, they build custom <strong>headless architectures<\/strong> (using frameworks like Hydrogen or Remix) to completely decouple the frontend. They do this specifically to preserve page speeds and conversion rates, proving that monolithic templates have an enterprise ceiling.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/1892\/how-can-you-overcome-the-basic-limitations-of-using-shopify\/\">How can you overcome the basic limitations of using Shopify?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>All-in-One SaaS Site Builders<\/strong><\/h3>\n\n\n\n<p>Massive SaaS platforms like <strong><a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=wix\">Wix<\/a><\/strong> and <strong><a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=squarespace\">Squarespace<\/a><\/strong> spend millions on advertising campaigns asserting that anyone can build a complex, enterprise-grade business site using their drag-and-drop grids. While their public-facing marketing pages run on their native hosting, the internal corporate management dashboards, client account portals, and advanced data processing tools are entirely walled off from their own consumer platform. They rely on multi-million dollar, custom-built enterprise environments to run their real business operations &#8211; capabilities that standard users cannot construct inside a standard subscription template.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/5789\/why-ultimatewb-beats-wix-wordpress-and-squarespace-a-website-builder-comparison-for-2025\/\">Why UltimateWB Beats Wix, WordPress, and Squarespace: A Website Builder Comparison for 2026<\/a><\/p>\n\n\n\n<p><strong>A Note on Architecture:<\/strong> There is nothing inherently wrong with headless frameworks, custom infrastructure, or decoupled systems. Enterprise operations often have unique, highly customized backend requirements. The core issue arises when platforms market themselves to everyday business owners as universally scalable, all-in-one solutions, while quietly relying on entirely different architectures to power their own mission-critical operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Run Your Own \u201cDogfooding\u201d Audit<\/strong><\/h2>\n\n\n\n<p>You don\u2019t need to be a senior software engineer to peek behind the curtain. You can verify whether a platform actually uses the software it sells by performing a simple &#8220;source code audit.&#8221;<\/p>\n\n\n\n<p>Most website builders rely on specific, branded CSS class prefixes that act as a digital fingerprint. If a site is built with that tool, those markers will be omnipresent in the code.<\/p>\n\n\n\n<p><strong>How to check for yourself:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Open the Source Code:<\/strong> Navigate to the company\u2019s homepage. Right-click anywhere on the page and select <strong>&#8220;View Page Source&#8221;<\/strong> (or use <code>Ctrl+U<\/code> \/ <code>Cmd+Option+U<\/code>).<\/li>\n\n\n\n<li><strong>Search the Fingerprints:<\/strong> Press <code>Ctrl+F<\/code> or <code>Cmd+F<\/code> to open the find bar.\n<ul class=\"wp-block-list\">\n<li><strong>For Divi:<\/strong> Search for <code>et_pb_<\/code>. This is the hallmark of the Elegant Themes &#8220;Page Builder.&#8221; If you don\u2019t see these classes, the site is not using their software.<\/li>\n\n\n\n<li><strong>For Elementor:<\/strong> Search for <code>elementor-<\/code>. This prefix is injected into almost every element built with their editor.<\/li>\n\n\n\n<li><strong>For Other Builders:<\/strong> Search for the platform\u2019s name or common abbreviations (e.g., <code>wix-<\/code>, <code>sqs-<\/code>).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>What you will likely find:<\/strong> When you run this test on the corporate marketing sites of many &#8220;site builder&#8221; giants, you will often find those specific fingerprints are missing. For example, if you inspect the Divi website where you can buy the WordPress theme and visual website builder, you will notice a complete absence of <code>et_pb_<\/code> classes. Their marketing site is built on a custom, high-performance architecture that is fundamentally different from the heavy, plugin-dependent environment their customers are sold.<\/p>\n\n\n\n<p>If the developers don\u2019t trust their own product to handle their high-traffic landing pages, you have to ask yourself: <em>Why should your business trust it with yours?<\/em><\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/4905\/how-can-you-tell-if-a-website-was-created-using-ultimatewb-wordpress-squarespace-weebly-wix-or-other-website-builders\/\">How can you tell if a website was created using UltimateWB, WordPress, Squarespace, Weebly, WIX, or other website builders?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Technical Mechanics Behind the Disconnect<\/strong><\/h2>\n\n\n\n<p>When development teams choose to bypass traditional visual page builders for their own high-volume storefronts, they are typically trying to solve three core architectural problems:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. DOM Depth and Code Bloat<\/strong><\/h3>\n\n\n\n<p>Visual page builders rely on nested structural layers to allow non-technical users to drag and drop elements. This creates a massive accumulation of unnecessary code, frequently referred to as &#8220;div soup.&#8221;<\/p>\n\n\n\n<p>When a browser attempts to render these deeply nested <code>&lt;div&gt;<\/code> structures alongside dozens of separate, unminified CSS and render-blocking JavaScript files, page load speeds decrease. For a corporate site trying to maintain optimal <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=core+web+vitals\">Core Web Vitals<\/a> to protect its search engine rankings, this code bloat becomes a liability.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/3650\/what-are-the-most-bloated-and-sluggish-website-builders-of-today\/\">What are the Most Bloated and Sluggish Website Builders of Today?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The Plugin Dependency Chain<\/strong><\/h3>\n\n\n\n<p>Many platforms require a stack of third-party <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=plugins\">plugins<\/a> to achieve basic business functionality, such as advanced forms, SEO management, security, or caching. This creates a fragile dependency chain.<\/p>\n\n\n\n<p>When a core platform updates, it can trigger a cascading failure across the plugin ecosystem, resulting in database conflicts or layout breaks. Managing this <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=maintenance\">maintenance<\/a> overhead at an enterprise scale requires significant engineering hours just to keep the system stable.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/7414\/why-relying-on-wordpress-plugins-can-backfire-and-how-to-avoid-it\/\">Why Relying on WordPress Plugins Can Backfire (And How to Avoid It)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ultimatewb.com\/blog\/8929\/the-wordpress-backdoor-scandal-why-30-trusted-plugins-just-turned-malicious\/\">The WordPress Backdoor Scandal: Why 30+ \u201cTrusted\u201d Plugins Just Turned Malicious<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ultimatewb.com\/blog\/8088\/how-to-find-a-website-builder-with-low-maintenance-requirements\/\">How to Find a Website Builder with Low Maintenance Requirements<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Database Inefficiencies at Scale<\/strong><\/h3>\n\n\n\n<p>Every layout variation, revision history, and plugin setting in a standard builder environment creates a new row in the database.<\/p>\n\n\n\n<p>As a site scales to hundreds of thousands of monthly visitors, unoptimized database queries can saturate server resources. To avoid database bottlenecks during high-traffic product launches, some companies choose to display static HTML pages rather than running their native software.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/9102\/when-your-cms-is-the-bottleneck-a-performance-reality-check\/\">When Your CMS is the Bottleneck: A Performance Reality Check<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Defining a True All-in-One Architecture<\/strong><\/h2>\n\n\n\n<p>The need to escape one&#8217;s own software ecosystem typically stems from a fundamental design choice: relying on third-party add-ons to handle core business operations.<\/p>\n\n\n\n<p>When a website builder is truly designed as an all-in-one platform, the core architecture inherently contains the advanced applications required to run a modern business. Features like e-commerce engines, community forums, membership portals, and deep SEO controls are engineered directly into the software from day one.<\/p>\n\n\n\n<p>Because these applications are native, they operate under a single, unified database structure. This eliminates the need for external plugin chains and prevents the update conflicts that plague fragmented systems.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/7904\/how-to-evaluate-all-in-one-website-builders-features-performance-and-scalability\/\">How to Evaluate All-in-One Website Builders? Features, Performance, Scalability, Maintenance<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why UltimateWB is Built on UltimateWB<\/strong><\/h2>\n\n\n\n<p>We believe that software platforms should be held to a single standard of operational integrity. Platform authority shouldn&#8217;t be a clever marketing illusion; it should be verified by the very code running the business.<\/p>\n\n\n\n<p>That is why <strong>UltimateWB is built and run entirely on UltimateWB<\/strong>.<\/p>\n\n\n\n<p>Our corporate storefront runs on the exact same software stack available to our clients. Our extensive user portals utilize our native membership functionality, and our developer documentation relies directly on our built-in content management tools.<\/p>\n\n\n\n<p>Because UltimateWB features an integrated architecture rather than a collection of heavy, third-party code layers, we do not have to abandon our own ecosystem to achieve fast load speeds or rock-solid security. Our built-in e-commerce engine, native membership systems, and optimized DOM structure all run on a single, unified database. Every optimization, security patch, and performance upgrade we build into the core software directly powers our website and yours simultaneously.<\/p>\n\n\n\n<p>Before you invest your time, your data, and your capital into a web development platform, give it the dogfooding test. Look at the infrastructure of the company trying to sell it to you. If they aren\u2019t using their own code to talk to you, it\u2019s time to switch to a platform that does.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/3886\/what-is-the-best-content-management-system-cms-for-fast-loading-websites\/\">What is the best content management system (CMS) for fast loading websites?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ready to design &amp; build your own website on a platform that passes the dogfooding test? Learn more about&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>&nbsp;if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a web development platform usually comes down to reviewing a checklist of features, viewing templates, and reading marketing copy. However, there is a far more reliable metric for evaluating the true capability, speed, and structural integrity of any software &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/9918\/the-dogfooding-test-what-happens-when-web-platforms-dont-use-their-own-tools\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[2828,2863,7006,2093,3631,1647,64,7012,7008,6099,7005,7009,2840,5055,468,7011,1056,150,7007,6271,6084,7010,1747,7014,7013,4326,2026,5434,392,109,4776],"class_list":["post-9918","post","type-post","status-publish","format-standard","hentry","category-website-builder-software-comparison","tag-authority","tag-bloat","tag-bugs","tag-conversion-rates","tag-core-web-vitals","tag-credibility","tag-css","tag-database-bottlenecks","tag-database-glitches","tag-divi","tag-dogfooding","tag-elegant-themes","tag-elementor","tag-fast-load-times","tag-fast-website","tag-headless-frameworks","tag-html","tag-javascript","tag-latency-issues","tag-low-maintenance","tag-maintenance","tag-page-speeds","tag-scalability","tag-source-code","tag-static-html","tag-third-party-plugins-3","tag-ux","tag-view-page-source","tag-wix","tag-wordpress","tag-wordpress-page-builders"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/9918"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=9918"}],"version-history":[{"count":9,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/9918\/revisions"}],"predecessor-version":[{"id":9934,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/9918\/revisions\/9934"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=9918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=9918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=9918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}