{"id":7444,"date":"2025-08-25T02:41:30","date_gmt":"2025-08-25T09:41:30","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=7444"},"modified":"2025-08-25T02:41:31","modified_gmt":"2025-08-25T09:41:31","slug":"what-makes-a-good-website-footer-yes-you-really-need-one","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/7444\/what-makes-a-good-website-footer-yes-you-really-need-one\/","title":{"rendered":"What Makes a Good Website Footer (Yes, You Really Need One)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-page-footer-design-content.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-page-footer-design-content-1024x677.jpg\" alt=\"Website Page Footer design, content, structure\" class=\"wp-image-7448\" srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-page-footer-design-content-1024x677.jpg 1024w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-page-footer-design-content-300x198.jpg 300w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-page-footer-design-content-768x508.jpg 768w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-page-footer-design-content.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, (max-width: 1200px) 75vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Ah, the footer. That humble strip at the bottom of your website that most people ignore until they need it &#8211; or until they realize their website looks like it stops abruptly, like a book with no last page.<\/p>\n\n\n\n<p>If you\u2019ve ever wondered, <em>\u201cDo I really need a footer? What should even go in there?\u201d<\/em>, you\u2019re not alone. Let\u2019s break it down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. The Basics: What a Footer Is For<\/strong><\/h2>\n\n\n\n<p>Think of your footer as the \u201ceverything else\u201d section. It\u2019s where you can place important links, info, and extras that don\u2019t quite fit in your main navigation but are still essential. It\u2019s also the last chance to grab a visitor\u2019s attention before they leave your site.<\/p>\n\n\n\n<p>A good footer should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make your website feel complete.<\/li>\n\n\n\n<li>Help visitors find what they need quickly.<\/li>\n\n\n\n<li>Build trust with credibility signals (like contact info or certifications).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. What to Actually Put in Your Footer<\/strong><\/h2>\n\n\n\n<p>Here are the essential bits you probably want to include:<\/p>\n\n\n\n<p><strong>1. Contact Info<\/strong><br>Even if it\u2019s just an email or phone number, make it easy for people to get in touch. Bonus points if you include your address for credibility.<\/p>\n\n\n\n<p><strong>2. Quick Links \/ Site Navigation<\/strong><br>Include links to your main pages, especially if your header menu doesn\u2019t cover everything. Things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About<\/li>\n\n\n\n<li>Services \/ Products<\/li>\n\n\n\n<li>Blog \/ Resources<\/li>\n\n\n\n<li>FAQ<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <em>Pro tip:<\/em> Organizing links doesn\u2019t have to be a headache. With UltimateWB and its easy CMS, you can tell the program exactly where each link should go &#8211; your main navigation, footer, or other sections \u2013 without manually re-coding menus. That way, your footer links stay consistent and professional as your site grows.<\/p>\n\n\n\n<p><strong>3. Legal Stuff<\/strong><br>Not glamorous, but necessary:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ultimatewb.com\/tos-privacy-samples\">Privacy Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ultimatewb.com\/tos-privacy-samples\">Terms of Service<\/a><\/li>\n\n\n\n<li>Cookie Policy (if applicable)<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Social Media Links<\/strong><br>If you\u2019re active on social platforms, give people an easy way to follow you.<\/p>\n\n\n\n<p>\ud83d\udc49 <em>Pro tip:<\/em> You can use the UltimateWB built-in Templates Generator to quickly and easily add social media icons to your footer. Use the Add\/Edit Page to customize with your social media links.<\/p>\n\n\n\n<p><strong>5. Newsletter Signup \/ Call to Action (Optional)<\/strong><br>A small signup form in the footer can capture leads without being intrusive. <\/p>\n\n\n\n<p>\ud83d\udc49 <em>Pro tip:<\/em> UltimateWB makes this easy with the built-in Mailing List app.<\/p>\n\n\n\n<p><strong>6. Branding \/ Tagline (Optional)<\/strong><br>A tiny reminder of who you are &#8211; logo, slogan, or short mission statement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Bonus Tips for Designing a Footer That Works<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it organized<\/strong>: Use columns or sections so visitors can scan easily.<\/li>\n\n\n\n<li><strong>Make it readable<\/strong>: Don\u2019t cram everything in tiny text.<\/li>\n\n\n\n<li><strong>Avoid clutter<\/strong>: Only include what\u2019s useful. \u201cJust because you can add it, doesn\u2019t mean you should.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. A Little Sarcasm for Free<\/strong><\/h2>\n\n\n\n<p>Yes, footers matter. No, footers aren\u2019t just a catch-all for links you didn\u2019t know where to place. Think of it this way: your footer is like the bow on a gift. It\u2019s the finishing touch &#8211; and yes, people do notice when it\u2019s missing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TL;DR: A Good Footer<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include contact info, legal pages, social links, and quick navigation.<\/li>\n\n\n\n<li>Optional: newsletter, tagline, or branding elements.<\/li>\n\n\n\n<li>Keep it organized, readable, and minimal.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>If your website footer is empty, missing, or just \u201cwhatever I slapped at the bottom,\u201d now you have a blueprint to turn it into something actually useful &#8211; and maybe even impressive.<\/p>\n\n\n\n<p>Ready to design &amp; build your own website that takes away the hassle of organizing your links? Learn more about\u00a0<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer\u00a0<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>\u00a0if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the footer. That humble strip at the bottom of your website that most people ignore until they need it &#8211; or until they realize their website looks like it stops abruptly, like a book with no last page. If &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/7444\/what-makes-a-good-website-footer-yes-you-really-need-one\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[3317,1639,2047,1707,1643,1647,5594,5600,1471,1537,5601,5602,24,480,5597,1986,5595,5599,5603,367,5596,5598,2062,2061,486,5593,2119,5442],"class_list":["post-7444","post","type-post","status-publish","format-standard","hentry","category-website-design","tag-avoid-clutter","tag-branding","tag-build-trust","tag-call-to-action-2","tag-contact-info","tag-credibility","tag-credibility-signals","tag-easy-cms","tag-easy-navigation","tag-footer","tag-footer-design","tag-legal-pages","tag-mailing-list","tag-mailing-list-app","tag-newsletter-signup","tag-privacy-policy","tag-quick-links","tag-readable","tag-site-organization","tag-social-media-2","tag-social-media-links","tag-tagline","tag-terms-of-service","tag-tos","tag-web-design-tips","tag-website-footer","tag-website-navigation","tag-website-usability"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/7444"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=7444"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/7444\/revisions"}],"predecessor-version":[{"id":7449,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/7444\/revisions\/7449"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=7444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=7444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=7444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}