{"id":7315,"date":"2025-08-18T15:21:52","date_gmt":"2025-08-18T22:21:52","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=7315"},"modified":"2025-08-21T10:43:04","modified_gmt":"2025-08-21T17:43:04","slug":"why-you-should-be-using-bing-webmaster-tools-even-if-youre-already-on-google-search-console","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/7315\/why-you-should-be-using-bing-webmaster-tools-even-if-youre-already-on-google-search-console\/","title":{"rendered":"Why You Should Be Using Bing Webmaster Tools (Even If You’re Already on Google Search Console)"},"content":{"rendered":"\n
\"Google<\/a><\/figure>\n\n\n\n

When it comes to SEO, most website owners are laser-focused on Google – and for good reason. Google commands the lion\u2019s share of global search traffic. But if you\u2019re only optimizing for Google and ignoring Bing, you could be leaving valuable traffic and insights on the table. That\u2019s where Bing Webmaster Tools<\/strong> comes in.<\/p>\n\n\n\n

What Is Bing Webmaster Tools?<\/strong><\/h2>\n\n\n\n

Bing Webmaster Tools (BWT) is Microsoft\u2019s free platform that allows website owners to monitor and manage their presence in the Bing search engine. Think of it as Bing\u2019s version of Google Search Console (GSC)<\/a>. While GSC focuses on your site\u2019s visibility in Google, BWT helps you understand how your site is performing on Bing, and gives you tools to improve it.<\/p>\n\n\n\n

Why It Matters<\/strong><\/h2>\n\n\n\n

While Bing doesn\u2019t have Google\u2019s dominance, it still powers a significant portion of search traffic. In fact, Bing (along with Yahoo, which also uses Bing\u2019s search index) accounts for about 6-10% of U.S. search traffic<\/strong> – and even more on desktop. That may sound small, but for a site getting thousands of visitors a month, it could mean hundreds of extra clicks just by optimizing for Bing.<\/p>\n\n\n\n

Plus, BWT provides additional insights<\/strong> that complement what you get from Google Search Console.<\/p>\n\n\n\n

Bing Webmaster Tools vs. Google Search Console: Key Differences<\/strong><\/h2>\n\n\n\n
Feature<\/th>Google Search Console<\/th>Bing Webmaster Tools<\/th><\/tr><\/thead>
Index coverage reports<\/td>\u2705 Yes<\/td>\u2705 Yes<\/td><\/tr>
Keyword performance data<\/td>\u2705 Yes<\/td>\u2705 Yes<\/td><\/tr>
URL inspection<\/td>\u2705 Yes<\/td>\u2705 Yes<\/td><\/tr>
Site scan\/audit tools<\/td>\u274c Limited<\/td>\u2705 Built-in SEO scanner<\/td><\/tr>
Backlink data<\/td>\u2705 Yes<\/td>\u2705 Yes<\/td><\/tr>
Keyword research tools<\/td>\u274c No (get it in Google Ads)<\/td>\u2705 Yes<\/td><\/tr>
Disavow links<\/td>\u2705 Yes<\/td>\u2705 Yes<\/td><\/tr>
Integration with browser<\/td>\u2705 Chrome DevTools<\/td>\u2705 Microsoft Edge DevTools<\/td><\/tr>
Integration with analytics<\/td>\u2705 Google Analytics<\/td>\u274c No native integration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What Does Bing Webmaster Tools Tell You That Google Search Console Doesn\u2019t?<\/strong><\/h2>\n\n\n\n

While both platforms cover the basics – like indexing, search performance, and backlinks – Bing Webmaster Tools goes a step further by surfacing insights that aren\u2019t available in Google Search Console:<\/p>\n\n\n\n