{"id":5925,"date":"2025-05-22T18:05:13","date_gmt":"2025-05-23T01:05:13","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=5925"},"modified":"2025-05-22T18:05:13","modified_gmt":"2025-05-23T01:05:13","slug":"1-cent-no-more-will-you-need-to-change-prices-in-your-online-store","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/5925\/1-cent-no-more-will-you-need-to-change-prices-in-your-online-store\/","title":{"rendered":"1 Cent No More: Will You Need to Change Prices in Your Online Store?"},"content":{"rendered":"\n
\"99<\/a><\/figure>\n\n\n\n

The U.S. penny is on its way out. After more than a century in circulation, the 1-cent coin is being phased out due to rising production costs and the increasing dominance of digital payments.<\/p>\n\n\n\n

While the change might seem simple on the surface, it actually brings up key considerations for how prices are set, rounded, and perceived – especially for online businesses<\/strong>.<\/p>\n\n\n\n

\ud83d\udca1 Why Is the Penny Retiring Production?<\/strong><\/h2>\n\n\n\n

Each penny costs over two cents to produce, making it an inefficient part of the currency system. Other countries like Canada, Australia, and New Zealand have already retired their lowest-denomination coins for the same reason.<\/p>\n\n\n\n

As cash use declines and digital payments take over, the U.S. is following suit to simplify transactions and cut costs.<\/p>\n\n\n\n

\ud83d\uded2 What Does This Mean for Online Pricing?<\/strong><\/h2>\n\n\n\n

If you sell products online, you\u2019re likely asking:
Do I need to update my product prices? Will this affect how I list or market my items?<\/strong><\/p>\n\n\n\n

Here\u2019s what to consider:<\/p>\n\n\n\n

1. Rounding Will Matter More<\/strong><\/h3>\n\n\n\n

With no penny, physical cash transactions will be rounded to the nearest five cents. While this won\u2019t directly impact credit card or digital payments, it changes how pricing is perceived and expected. Some shoppers may expect rounder pricing across the board.<\/p>\n\n\n\n

2. The $9.99 Pricing Strategy Might Lose Its Edge<\/strong><\/h3>\n\n\n\n

That familiar $9.99<\/strong> or $19.99<\/strong> pricing strategy may no longer have the same psychological appeal<\/a> if totals are rounded anyway. While it has long been used to make prices seem lower than they are, customers may now view it as outdated<\/a> or unnecessary.<\/p>\n\n\n\n

3. Simplicity Wins in a No-Penny World<\/strong><\/h3>\n\n\n\n

Clean, round numbers can improve trust and conversion – especially online, where transparency and user experience are crucial. A product listed at $10.00 may now feel just as affordable as one at $9.99, with less friction at checkout.<\/p>\n\n\n\n

\ud83d\udcbb Already There with UltimateWB<\/strong><\/h3>\n\n\n\n

At UltimateWB<\/strong>, we\u2019ve already embraced this shift from the beginning. We have opted for rounded pricing to the dollar<\/strong>, for simple, clean pricing that aligns with customer expectations in a penny-free world.<\/p>\n\n\n\n

Whether you’re building a small shop or scaling a full e-commerce<\/a> site, UltimateWB gives you the flexibility to price your products how you want.<\/p>\n\n\n\n

\u2705 What Should You Do Next?<\/strong><\/h3>\n\n\n\n

If you have an online store:<\/p>\n\n\n\n