{"id":5654,"date":"2025-03-01T15:01:10","date_gmt":"2025-03-01T23:01:10","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=5654"},"modified":"2025-03-01T15:01:11","modified_gmt":"2025-03-01T23:01:11","slug":"how-often-should-different-types-of-web-content-be-updated","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/5654\/how-often-should-different-types-of-web-content-be-updated\/","title":{"rendered":"How often should different types of web content be updated?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content-1024x683.jpeg\" alt=\"make posts for fresh website content\" class=\"wp-image-5658\" srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content-1024x683.jpeg 1024w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content-300x200.jpeg 300w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content-768x512.jpeg 768w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content-1536x1024.jpeg 1536w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/make-posts-for-fresh-website-content-2048x1366.jpeg 2048w\" sizes=\"(max-width: 600px) 100vw, (max-width: 1200px) 75vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>The frequency with which you should update your web content depends heavily on the type of content and your overall goals. Here&#8217;s a general guideline:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Evergreen Content (e.g., How-to Guides, Core Product Information):<\/strong><sup><\/sup> &nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency:<\/strong> Infrequent, but regular reviews.<\/li>\n\n\n\n<li><strong>Why:<\/strong> Evergreen content is designed to remain relevant for a long period. However, it&#8217;s essential to:\n<ul class=\"wp-block-list\">\n<li>Check for accuracy periodically.<\/li>\n\n\n\n<li>Update with new information or industry changes. \u00a0<\/li>\n\n\n\n<li>Refresh examples or screenshots.<\/li>\n\n\n\n<li>Review for <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=seo\">SEO<\/a> improvements. \u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Example:<\/strong> A guide on &#8220;How to Change a Tire&#8221; might only need updates every few years unless tire technology changes significantly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Blog Posts and Articles:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency:<\/strong> Varies based on your strategy.<\/li>\n\n\n\n<li><strong>Why:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Regular updates can improve <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=seo\" data-type=\"link\" data-id=\"https:\/\/www.ultimatewb.com\/blog\/?s=seo\">SEO<\/a> and <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=drive+traffic\">drive traffic<\/a>. \u00a0<\/li>\n\n\n\n<li>News-related content has a shorter lifespan.<\/li>\n\n\n\n<li>&#8220;Listicle&#8221; or &#8220;Best of&#8221; posts may need annual updates.<\/li>\n\n\n\n<li>Older blog posts can be refreshed with new data or insights. \u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Example:<\/strong> A tech blog might post daily, while a niche industry blog might post weekly or monthly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. News and Time-Sensitive Content:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency:<\/strong> As needed, often multiple times per day.<\/li>\n\n\n\n<li><strong>Why:<\/strong> News is inherently time-sensitive.\n<ul class=\"wp-block-list\">\n<li>Breaking news requires immediate updates. \u00a0<\/li>\n\n\n\n<li>Ongoing events need continuous coverage.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Example:<\/strong> A news website covering a major event would update its content constantly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Product Pages and Service Descriptions:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency:<\/strong> Whenever there are changes.<\/li>\n\n\n\n<li><strong>Why:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Reflect new features, pricing, or availability.<\/li>\n\n\n\n<li>Maintain accuracy and prevent customer confusion.<\/li>\n\n\n\n<li>Add new customer reviews or testimonials.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Example:<\/strong> An e-commerce site would update product pages whenever new items are added or pricing changes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Website Homepage and Landing Pages:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency:<\/strong> Regularly, based on marketing campaigns and business goals.<\/li>\n\n\n\n<li><strong>Why:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Keep the <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=website+fresh\">website fresh<\/a> and engaging.<\/li>\n\n\n\n<li>Promote new products or services.<\/li>\n\n\n\n<li>Highlight special offers or events.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Example:<\/strong> A company might update its homepage monthly or quarterly to reflect its latest marketing initiatives.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Legal and Policy Pages (e.g., Privacy Policy, Terms of Service):<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency:<\/strong> Whenever there are legal or regulatory changes.<\/li>\n\n\n\n<li><strong>Why:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ensure compliance with applicable laws.<\/li>\n\n\n\n<li>Maintain transparency with users.<\/li>\n\n\n\n<li>Avoid legal liability.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Example:<\/strong> A website would update its privacy policy whenever there are changes to data privacy regulations. \u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>General Tips:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Audit:<\/strong> Regularly review your website content to identify outdated or irrelevant material. \u00a0<\/li>\n\n\n\n<li><strong>Analytics:<\/strong> Use website <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=analytics\">analytics<\/a> to track content performance and identify areas for improvement. \u00a0<\/li>\n\n\n\n<li><strong>User Feedback:<\/strong> Pay attention to user comments and feedback to understand what content is most valuable.<\/li>\n\n\n\n<li><strong>SEO Best Practices:<\/strong> Keep your content optimized for search engines to improve visibility and <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=organic+traffic\">organic traffic<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>By following these guidelines, you can ensure that your web content remains relevant, engaging, and valuable to your audience.<\/p>\n\n\n\n<p>Are you ready to design &amp; build your own website? Learn more about&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>&nbsp;if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><a href=\"https:\/\/kontent.ai\/blog\/evergreen-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/kontent.ai\/blog\/evergreen-content\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The frequency with which you should update your web content depends heavily on the type of content and your overall goals. Here&#8217;s a general guideline: 1. Evergreen Content (e.g., How-to Guides, Core Product Information): &nbsp; 2. Blog Posts and Articles: &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/5654\/how-often-should-different-types-of-web-content-be-updated\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1034,4,3862],"tags":[1727,3866,3869,1685,3874,3865,1687,2105,2882,3863,1781,3864,3875,2641,3867,3870,451,3105,1986,1854,10,180,11,3872,2062,3871,2053,2184,1925,1910,3085,3873],"class_list":["post-5654","post","type-post","status-publish","format-standard","hentry","category-ask-david","category-search-engine-optimization-seo","category-web-content","tag-analytics","tag-articles","tag-best-of","tag-blog-posts","tag-content-audit","tag-core-product-info","tag-drive-traffic","tag-engagement","tag-engaging-content","tag-evergreen-content","tag-fresh-content","tag-how-to-guides","tag-improve-visibility","tag-legal","tag-listicle","tag-news","tag-organic-traffic","tag-outdated","tag-privacy-policy","tag-product-pages","tag-search-engine-optimization","tag-search-engines","tag-seo","tag-service-descriptions","tag-terms-of-service","tag-time-sensitive-content","tag-transparency","tag-update-content","tag-user-feedback","tag-web-content","tag-website-analytics","tag-website-fresh"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/5654"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=5654"}],"version-history":[{"count":1,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/5654\/revisions"}],"predecessor-version":[{"id":5659,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/5654\/revisions\/5659"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=5654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=5654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=5654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}