{"id":5484,"date":"2024-12-26T22:06:39","date_gmt":"2024-12-27T06:06:39","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=5484"},"modified":"2025-06-30T10:29:12","modified_gmt":"2025-06-30T17:29:12","slug":"when-do-you-use-a-301-redirect-vs-410-redirect","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/5484\/when-do-you-use-a-301-redirect-vs-410-redirect\/","title":{"rendered":"When do you use a 301 redirect vs 410 redirect?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/301-vs-410-redirects.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/301-vs-410-redirects-1024x512.webp\" alt=\"301 vs 410 redirects\" class=\"wp-image-5485\" srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/301-vs-410-redirects-1024x512.webp 1024w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/301-vs-410-redirects-300x150.webp 300w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/301-vs-410-redirects-768x384.webp 768w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/301-vs-410-redirects.webp 1280w\" sizes=\"(max-width: 600px) 100vw, (max-width: 1200px) 75vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choose a 301 Redirect when:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The content has moved permanently:<\/strong> You&#8217;ve simply relocated the page to a new URL.<\/li>\n\n\n\n<li><strong>You want to preserve <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=seo\">SEO<\/a> value:<\/strong> 301 redirects pass most of the link equity and ranking signals from the old URL to the new one.<\/li>\n\n\n\n<li><strong>A relevant replacement exists:<\/strong> The old page has a clear and related counterpart on your website.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choose a 410 Response when:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The content is permanently gone:<\/strong> The page has been deleted and will never return.<\/li>\n\n\n\n<li><strong>No relevant replacement exists:<\/strong> There&#8217;s no similar or related content on your website that users should be directed to.<\/li>\n\n\n\n<li><strong>You want to inform search engines:<\/strong> A 410 tells search engines to remove the page from their index, preventing wasted crawl effort.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Considerations:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=user+experience\">User Experience<\/a>:<\/strong> 301 redirects provide the smoothest user experience by seamlessly directing visitors to the new location.<\/li>\n\n\n\n<li><strong>SEO Impact:<\/strong> 301s are generally preferred for SEO as they help maintain link equity and prevent ranking drops.<\/li>\n\n\n\n<li><strong>Accuracy:<\/strong> Ensure you use the correct redirect type. Incorrectly using a 410 for a page that should be redirected can negatively impact your SEO.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In Summary, when updating your .htaccess file for redirects:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If possible, prioritize 301 redirects.<\/strong> They offer the best balance of user experience and SEO benefits.<\/li>\n\n\n\n<li><strong>Use 410s sparingly and only when appropriate.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I hope this helps!<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/4700\/maintain-seo-power-during-your-website-migration-rebuild-a-smooth-builder-switch\/\">Maintain SEO Power During Your Website Migration &amp; Rebuild: A Smooth Builder Switch<\/a><\/p>\n\n\n\n<p>Are you ready to design &amp; build your own website? Learn more about&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>&nbsp;if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choose a 301 Redirect when: Choose a 410 Response when: Key Considerations: In Summary, when updating your .htaccess file for redirects: I hope this helps! Related: Maintain SEO Power During Your Website Migration &amp; Rebuild: A Smooth Builder Switch Are &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/5484\/when-do-you-use-a-301-redirect-vs-410-redirect\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1034,3,4,63],"tags":[405,3669,2132,3670,1772,10,11,1636],"class_list":["post-5484","post","type-post","status-publish","format-standard","hentry","category-ask-david","category-general","category-search-engine-optimization-seo","category-website-design","tag-301-redirect","tag-410-redirect","tag-htaccess-2","tag-htaccess-redirects","tag-retain-traffic","tag-search-engine-optimization","tag-seo","tag-user-experience"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/5484"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=5484"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/5484\/revisions"}],"predecessor-version":[{"id":6927,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/5484\/revisions\/6927"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=5484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=5484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=5484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}