{"id":4849,"date":"2024-05-23T14:41:38","date_gmt":"2024-05-23T21:41:38","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=4849"},"modified":"2024-05-23T14:47:48","modified_gmt":"2024-05-23T21:47:48","slug":"what-is-jackobs-law-in-ux","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/4849\/what-is-jackobs-law-in-ux\/","title":{"rendered":"What is Jackobs Law in UX?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design-1024x666.jpg\" alt=\"\" class=\"wp-image-4851\" srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design-1024x666.jpg 1024w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design-300x195.jpg 300w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design-768x499.jpg 768w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design-1536x998.jpg 1536w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ux-design.jpg 2000w\" sizes=\"(max-width: 600px) 100vw, (max-width: 1200px) 75vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Jakob&#8217;s Law, named after usability expert Jakob Nielsen, is a fundamental principle in UX design, or user experience design. It states that users prefer websites and apps to function in a way that is consistent with their past experiences on other similar products. In simpler terms, users like things to be familiar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here&#8217;s the gist of Jakob&#8217;s Law:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users develop mental models based on their past experiences with digital products. These mental models are essentially how users think a website or app should work.<\/li>\n\n\n\n<li>When users encounter something new, they subconsciously compare it to their existing mental models.<\/li>\n\n\n\n<li>If a website or app follows established conventions (common design patterns), it will be easier for users to learn and use because it aligns with their expectations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Following Jakob&#8217;s Law helps create a smooth user experience (UX) by:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducing the learning curve: Users don&#8217;t have to waste time figuring out how things work because they can rely on their existing knowledge.<\/li>\n\n\n\n<li>Increasing efficiency: Users can complete tasks faster because they can navigate the interface intuitively.<\/li>\n\n\n\n<li>Improving user satisfaction: Familiar interfaces are less frustrating and more enjoyable to use.<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s important to note that Jakob&#8217;s Law doesn&#8217;t mean there&#8217;s no room for innovation in UX design. There&#8217;s a balance to be struck between familiarity and originality. But by leveraging established conventions, designers can create a solid foundation for a positive user experience.<\/p>\n\n\n\n<p>Are you ready to design &amp; build your own website? Learn more about&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>&nbsp;if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakob&#8217;s Law, named after usability expert Jakob Nielsen, is a fundamental principle in UX design, or user experience design. It states that users prefer websites and apps to function in a way that is consistent with their past experiences on &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/4849\/what-is-jackobs-law-in-ux\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1034,63],"tags":[2798,2797,2444,1636,708,2026,2090,1598],"class_list":["post-4849","post","type-post","status-publish","format-standard","hentry","category-ask-david","category-website-design","tag-common-design-patterns","tag-jackobs-law","tag-learning-curve","tag-user-experience","tag-user-friendly","tag-ux","tag-ux-design","tag-web-design"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/4849"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=4849"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/4849\/revisions"}],"predecessor-version":[{"id":4852,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/4849\/revisions\/4852"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=4849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=4849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=4849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}