{"id":4689,"date":"2024-04-26T00:22:03","date_gmt":"2024-04-26T07:22:03","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=4689"},"modified":"2024-04-26T00:22:04","modified_gmt":"2024-04-26T07:22:04","slug":"what-are-the-biggest-mistakes-made-when-setting-up-a-google-ads-campaign","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/4689\/what-are-the-biggest-mistakes-made-when-setting-up-a-google-ads-campaign\/","title":{"rendered":"What are the biggest mistakes made when setting up a Google Ads campaign?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-ads-campaign.jpg\">    <picture>\n                <img src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-ads-campaign.jpg\"\n                          sizes=\"(max-width: 600px) 100vw, (max-width: 1200px) 75vw, 1200px\"\n             width=\"299\"\n             height=\"168\"\n             alt=\"google-ads-campaign\"\n             loading=\"lazy\"             decoding=\"async\"\n             class=\"wp-image-4690\" >\n    <\/picture>\n    <\/a><\/figure>\n\n\n\n<p>There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeting:<\/strong> This is a big one. If you cast too wide a net and target the wrong audience, you&#8217;ll waste your budget on clicks from people who are unlikely to convert into customers. Make sure you understand your ideal customer and tailor your targeting options to reach them.<\/li>\n\n\n\n<li><strong>Keywords:<\/strong> Using broad match keywords without any negative keywords can also lead to wasted spend. Broad match means your ad can show for a wider variety of searches, some of which might not be relevant to your product or service. Negative keywords help exclude searches that aren&#8217;t a good fit. Also, not having a strong keyword list or using only a few keywords limits your reach.<\/li>\n\n\n\n<li><strong>Conversion Tracking:<\/strong> If you don&#8217;t track conversions (sales, signups, etc.) you won&#8217;t know how well your campaign is performing. This makes it impossible to optimize your ads and improve your return on investment (ROI).<\/li>\n\n\n\n<li><strong>Bidding and Budget:<\/strong> There can be some stumbles with bidding strategies. For example, using &#8220;Maximize Conversions&#8221; when your goal is website traffic might not be ideal. Also, underfunding your campaigns can limit their effectiveness.<\/li>\n\n\n\n<li><strong>Ad Copy and Landing Pages:<\/strong> Not having clear, compelling ad copy can result in low click-through rates (CTR). And landing pages that don&#8217;t match your ad copy or provide a good user experience will further hurt your campaign&#8217;s performance.<\/li>\n<\/ul>\n\n\n\n<p>By avoiding these common mistakes, you can increase your chances of success with your Google Ads campaigns.<\/p>\n\n\n\n<p>Are you ready to design &amp; build your own website? Learn more about&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>&nbsp;if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas: By avoiding these common mistakes, you can increase your chances of success with &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/4689\/what-are-the-biggest-mistakes-made-when-setting-up-a-google-ads-campaign\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[779,1034,781],"tags":[2631,2628,1970,383,2626,84,2632,777,2629,2630,2627],"class_list":["post-4689","post","type-post","status-publish","format-standard","hentry","category-advertising","category-ask-david","category-website-traffic","tag-click-through-rates","tag-conversion-tracking","tag-ctr","tag-google-ads","tag-google-ads-campaign","tag-keywords","tag-landing-pages","tag-negative-keywords","tag-return-on-investment","tag-roi","tag-targeting"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/4689"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=4689"}],"version-history":[{"count":1,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/4689\/revisions"}],"predecessor-version":[{"id":4691,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/4689\/revisions\/4691"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=4689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=4689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=4689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}