{"id":3694,"date":"2023-10-11T11:53:40","date_gmt":"2023-10-11T18:53:40","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=3694"},"modified":"2025-06-30T00:35:27","modified_gmt":"2025-06-30T07:35:27","slug":"why-does-google-search-console-clicks-count-differ-from-keyword-clicks","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/3694\/why-does-google-search-console-clicks-count-differ-from-keyword-clicks\/","title":{"rendered":"Why Does Google Search Console Clicks Count Differ from Keyword Clicks?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch.jpg\">    <picture>\n                <source type=\"image\/webp\" srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-150x73.webp 150w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-500x244.webp 500w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-610x297.webp 610w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-800x390.webp 800w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch.webp 849w\" sizes=\"(max-width: 767px) 100vw, 849px\">\n                <img src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch.jpg\" \n             srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-150x73.jpg 150w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-500x244.jpg 500w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-610x297.jpg 610w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-768x375.jpg 768w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch-800x390.jpg 800w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/google-search-console-clicks-keywords-stats-mismatch.jpg 849w\" \n             sizes=\"(max-width: 767px) 100vw, 849px\" \n             width=\"849\" \n             height=\"414\" \n             alt=\"Google Search Console, Clicks and Keywords stats mismatch\" \n             loading=\"lazy\" \n              \n             decoding=\"async\" \n             class=\"wp-image-6903\" >\n    <\/picture>\n    <\/a><\/figure>\n\n\n\n<p><em><strong>&#8220;Why does Google Search Console say X number of clicks but then shows only a fraction of those clicks when checking for the keywords?&#8221;<\/strong><\/em><\/p>\n\n\n\n<p>The main reason is <strong>filtering<\/strong>. Google Search Console filters out some keyword queries to protect user privacy. For example, it may exclude clicks from queries that occur very infrequently or contain personal or sensitive information. As a result, the total clicks reported may be higher than the clicks attributed to individual keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Are Some Queries Filtered?<\/strong><\/h2>\n\n\n\n<p>A search query might be considered private or contain sensitive information for several reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personal Information:<\/strong> Queries including names, addresses, phone numbers, or email addresses are often omitted to protect privacy.<\/li>\n\n\n\n<li><strong>Medical or Health-Related Queries:<\/strong> Searches related to specific medical conditions or treatments are usually considered sensitive and may be excluded.<\/li>\n\n\n\n<li><strong>Financial Data:<\/strong> Queries about banking or financial info are often filtered out to protect sensitive data.<\/li>\n\n\n\n<li><strong>Explicit Content or Adult Keywords:<\/strong> Searches involving explicit or adult content are sometimes omitted to maintain a family-friendly environment.<\/li>\n\n\n\n<li><strong>Legal and Security Concerns:<\/strong> Queries related to legal matters, law enforcement, or national security may be excluded to protect ongoing investigations or sensitive info.<\/li>\n\n\n\n<li><strong>General Privacy Concerns:<\/strong> Google withholds data when a query could potentially identify a specific user.<\/li>\n<\/ul>\n\n\n\n<p>Google\u2019s privacy policies and criteria for filtering keywords can change over time as they continually update protections for user information. While these queries are omitted from keyword data, they <strong>still contribute to your website\u2019s traffic<\/strong> &#8211; you just won\u2019t see them individually in your reports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Should You Do?<\/strong><\/h2>\n\n\n\n<p>If you notice a significant number of omitted queries, focus on optimizing for the keywords that are provided. Deliver valuable, <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=high-quality+content\">high-quality content<\/a> that meets <a href=\"https:\/\/www.ultimatewb.com\/blog\/?s=user+intent\">user intent<\/a> and helps grow your site\u2019s traffic and engagement.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.ultimatewb.com\/blog\/5594\/how-to-optimize-your-website-for-both-search-engines-and-users\/\">How to Optimize Your Website for Both Search Engines and Users<\/a><\/p>\n\n\n\n<p>Ready to design &amp; build your own website? Learn more about\u00a0<a href=\"https:\/\/www.ultimatewb.com\/\">UltimateWB<\/a>! We also offer\u00a0<a href=\"https:\/\/www.ultimatewb.com\/web-design-packages\">web design packages<\/a>\u00a0if you would like your website designed and built for you.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why does Google Search Console say X number of clicks but then shows only a fraction of those clicks when checking for the keywords?&#8221; The main reason is filtering. Google Search Console filters out some keyword queries to protect user &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/3694\/why-does-google-search-console-clicks-count-differ-from-keyword-clicks\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1034,4,781],"tags":[1828,4902,4899,1655,1777,4904,4900,2167,84,491,4903,4901,91,2475,1502,893],"class_list":["post-3694","post","type-post","status-publish","format-standard","hentry","category-ask-david","category-search-engine-optimization-seo","category-website-traffic","tag-clicks","tag-clicks-discrepancy","tag-google-privacy-policy","tag-google-search-console","tag-high-quality-content","tag-keyword-clicks","tag-keyword-data","tag-keyword-queries","tag-keywords","tag-privacy","tag-search-query-filtering","tag-seo-analytics","tag-seo-tips","tag-user-intent","tag-user-privacy","tag-website-traffic-2"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/3694"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=3694"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/3694\/revisions"}],"predecessor-version":[{"id":6907,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/3694\/revisions\/6907"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=3694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=3694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=3694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}