{"id":3214,"date":"2023-07-25T12:52:19","date_gmt":"2023-07-25T19:52:19","guid":{"rendered":"https:\/\/www.ultimatewb.com\/blog\/?p=3214"},"modified":"2023-07-25T12:58:19","modified_gmt":"2023-07-25T19:58:19","slug":"what-should-you-include-in-your-homepage-on-your-website-to-be-effective","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/3214\/what-should-you-include-in-your-homepage-on-your-website-to-be-effective\/","title":{"rendered":"What should you include in your homepage on your website to be effective?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-homepage-design.png\">    <picture>\n                <img src=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-homepage-design.png\"\n             srcset=\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-homepage-design.png 1024w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-homepage-design-300x150.png 300w, https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/website-homepage-design-768x384.png 768w\"             sizes=\"(max-width: 600px) 100vw, (max-width: 1200px) 75vw, 1200px\"\n             width=\"1024\"\n             height=\"512\"\n             alt=\"website-homepage-design\"\n             loading=\"lazy\"             decoding=\"async\"\n             class=\"wp-image-3215\" >\n    <\/picture>\n    <\/a><\/figure>\n\n\n\n<p>Here are some of the most important elements that you should include in your homepage to be effective:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A clear and concise<\/strong> <strong>value proposition<\/strong>&nbsp;<strong>that explains what your website is about and what it offers.<\/strong>&nbsp;This should be the first thing that visitors see, and it should be easy to understand.<\/li><li><strong>A<\/strong>&nbsp;<strong>strong call to action<\/strong>&nbsp;<strong>that tells visitors what you want them to do, such as sign up for your email list, subscribe to your newsletter, or make a purchase.<\/strong>&nbsp;The call to action should be clear and easy to follow.<\/li><li><strong>A<\/strong> <strong>hero image<\/strong>&nbsp;<strong>or video that grabs attention and visually represents your brand.<\/strong>&nbsp;The hero image should be high-quality and relevant to your website&#8217;s content.<\/li><li><strong>A<\/strong> <strong>short and concise<\/strong>&nbsp;<strong>about us section that tells visitors about your company and its history.<\/strong>&nbsp;This section should be easy to scan and should give visitors a good overview of your company.<\/li><li><strong>A<\/strong>&nbsp;<strong>list of your services<\/strong>&nbsp;<strong>or products,<\/strong>&nbsp;<strong>or a link to a page where visitors can learn more.<\/strong>&nbsp;This section should be clear and easy to understand, and it should highlight the benefits of your services or products.<\/li><li><strong>A<\/strong> <strong>contact form<\/strong>&nbsp;<strong>or other way for visitors to get in touch with you.<\/strong>&nbsp;This is important for generating leads and building relationships with potential customers.<\/li><li><strong>A<\/strong> <strong>navigation bar<\/strong>&nbsp;<strong>that makes it easy for visitors to find the information they are looking for.<\/strong>&nbsp;The navigation bar should be clear and easy to use, and it should be consistent with the rest of the website&#8217;s design.<\/li><\/ul>\n\n\n\n<p>In addition to these essential elements, you may also want to include other elements on your homepage, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Testimonials<\/strong>&nbsp;from satisfied customers<\/li><li><strong>A blog<\/strong>&nbsp;that provides valuable content to visitors<\/li><li><strong>A portfolio<\/strong>&nbsp;of your work<\/li><li><strong>A<\/strong> <strong>social media<\/strong>&nbsp;feed<\/li><\/ul>\n\n\n\n<p>The specific elements that you include on your homepage will depend on your website&#8217;s purpose and target audience. However, the elements listed above are a good starting point for creating an effective homepage.<\/p>\n\n\n\n<p><em>Got a techy\/website question? Whether it\u2019s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the&nbsp;<a href=\"https:\/\/www.ultimatewb.com\/ask-david\">\u201cAsk David!\u201d form<\/a>. We will email you when the answer is posted on the UltimateWB \u201cAsk David!\u201d section.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some of the most important elements that you should include in your homepage to be effective: A clear and concise value proposition&nbsp;that explains what your website is about and what it offers.&nbsp;This should be the first thing that &hellip; <a href=\"https:\/\/www.ultimatewb.com\/blog\/3214\/what-should-you-include-in-your-homepage-on-your-website-to-be-effective\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1034,63,781],"tags":[1707,1687,1706,1708,1709,1705],"class_list":["post-3214","post","type-post","status-publish","format-standard","hentry","category-ask-david","category-website-design","category-website-traffic","tag-call-to-action-2","tag-drive-traffic","tag-effective-design","tag-hero-image","tag-hero-video","tag-homepage"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/3214"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=3214"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions"}],"predecessor-version":[{"id":3217,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions\/3217"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=3214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=3214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}