![\"ssl-https\"](\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ssl-https-300x208.jpg\")
<\/p>\nTop 5 reasons to purchase SSL for your website, in David Letterman style, without the jokes lol:<\/p>\n
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5) Increased Google Ranking<\/strong> 4) More SEO Info For Marketing Research Now, if the user comes to your website from a search engine with practices like Google, this isn’t so true. \u00a0Google does a tricky redirect after a user clicks on a site search result, so even though Google is an HTTPS site, it doesn’t matter whether your website is HTTPS or not, you can still receive the referral data – but just what Google chooses to release to you. \u00a0Currently, if the web surfer is logged into their Google account, their search terms are not released to you, just that they were directed to your website via a Google search. \u00a0Of course, Google\u00a0does release keywords to their Adwords customers that pay for ads on their chosen\u00a0keywords\/keyphrases.<\/p>\n 3) Security. \u00a0Privacy. \u00a0<\/strong> Security. \u00a0Security. \u00a0Security.<\/strong><\/strong><\/strong><\/p>\n When is security really important? \u00a0Really if you are accepting credit cards directly on your website, without a payment gateway system, like PayPal for example, you must have SSL installed on your server, and serve your HTTPS website.<\/p>\n But is it just about credit cards? \u00a0No.<\/p>\n Privacy. \u00a0Privacy. \u00a0Privacy.<\/strong><\/strong><\/strong><\/p>\n You don’t want third parties to be able to intercept the transfer of data on your website in any case. \u00a0For example, when a user enters in their login username\/password – you don’t want that intercepted. \u00a0When they send you a contact form, they are intending to send\u00a0you<\/em> the contact form, not a hacker. \u00a0So you want to keep it secure. \u00a0Security is not just for interactive processes however. \u00a0It also keeps your website secure as a whole, protecting more against hacking. \u00a0Of course you still need to make sure your website builder, like UltimateWB, is utilizing the most accepted coding technologies and methods, to avoid sql code injections, for example.<\/p>\n 2)\u00a0Customer Trust. \u00a0Good PR.<\/strong> 1)\u00a0Your Competition Has It. Now reasons why you won’t want to add SSL to your website, and convince yourself to opt for the HTTP vs HTTPS? \u00a0Be sure to read the explanations beneath the bold headers, for the full view!<\/strong><\/p>\n 1) C 2) Slower Webpage Loading Due to Encryption.<\/strong> 3) You already have an HTTP website,\u00a0and are worried making the switch to HTTPS will affect your SEO negatively and make you lose website traffic or social media status.<\/strong> Social Media counts – like Facebook Like counts, Google+1 counts – depend on your website URL. \u00a0The way they have it set up, it makes a difference whether you are using HTTPS or HTTP – those are 2 different URLs with 2 different counts in their world. \u00a0So, unfortuntely, switching your website from HTTP to HTTPS will start your counts off from 0. \u00a0A good reason to start with SSL.<\/p>\n 4) You don’t have an interactive website. \u00a0It’s just a plain static website. 5)\u00a0Added Work. If your website was created with UltimateWB software, the change can be quick and easy. \u00a0It involves updating a few database table fields to update your new URL – just like you would if you changed your domain name. \u00a0If you have specified your URLs on your website relatively, without the “http:\/\/…” part throughout your website, that is it for the domain name change modifications. \u00a0On UltimateWB software, by default the built-in apps, Page Manager\/Content Management System (CMS) update your website urls you enter in the Page Content Editor box to the relative form. \u00a0Easy Peasy there! \u00a0If you use WordPress for your blog, you will need to update any of your strictly defined website urls, the “http:\/\/…” type.<\/p>\n And then there is the .htaccess file coding update to redirect users from your http site to your https site, to not lose traffic. \u00a0That is actually just 2 lines of code that you need to add. \u00a0We have already included it in the UltimateWB software .htaccess file, you just need to uncomment it by removing the front “#”, and enter in your domain name where specified. \u00a0Easy Peasy Lemon Squeezy.<\/p>\n And of course, you can’t forget the first thing that needs to be done – the SSL purchase and installation. \u00a0But most web hosting companies, like UltimateWB, do the SSL install for you, included in the cost.<\/p>\n So what have you decided? SSL for HTTPS, or just HTTP?<\/p>\n","protected":false},"excerpt":{"rendered":" Top 5 reasons to purchase SSL for your website, in David Letterman style, without the jokes lol: 5) Increased Google Ranking Earlier we wrote about how adding SSL may give you a bump up in your Google search engine ranking, … Continue reading
\nEarlier we wrote about how adding SSL may give you a bump up in your Google search engine ranking, according to Google’s August 2014 new ranking algorithm announcement<\/a>\u00a0. \u00a0In summary, last year Google said that SSL added to secure a website would be a very slight factor in determining site ranking, way behind good content, but that they will consider increasing its impact\u00a0as they\u00a0give webmasters the chance to go secure. \u00a0So it may or may\u00a0not be push enough for you to make the change to HTTPS\u00a0for your website.<\/p>\n
\n<\/strong>You get more referrer data when your website is HTTPS secure. \u00a0When traffic passes from a secure HTTPS website to a non-secure HTTP website, the referral data gets stripped away. \u00a0HTTP to HTTP you keep the data. \u00a0HTTPS to HTTPS you also keep the data. \u00a0This referral data includes the url where your website visitor came from, and any keywords they entered in the search engine.<\/p>\n
\nPerhaps that should be repeated a few times. \u00a0Really that’s the purpose of SSL to get the HTTPS website. \u00a0Data that is transferred from your web server to the user’s internet browser, and vice versa, is encrypted and secure.<\/p>\n
\nIf you get SSL, when customers go on your website, they will most likely notice the green colored padlock icon in their internet browser URL address bar, with the HTTPS at the beginning of your domain name. \u00a0Green meaning go. \u00a0Safe. \u00a0That you care about your customers and their security, and your website\/business, enough to pay the extra fees for the SSL, means something. \u00a0It’s like a clean restaurant with an A rating in the window. \u00a0Customer trust is very important, as is security.<\/p>\n
\n<\/strong>If your competition has an HTTPS website, it’s even worse if you don’t. \u00a0Say the web surfer is switching back and forth between your website and their website, trying to decide who to go with. \u00a0You having the HTTPS is one point in your favor, or at least a tie. \u00a0Plus, Google says you should have it<\/a>. :-)<\/p>\n
\n![\"ssl-http-or-https\"](\"https:\/\/www.ultimatewb.com\/blog\/wp-content\/uploads\/ssl-http-or-https-300x300.jpg\")
ost.<\/strong>
\nIt is added cost to purchase and install\u00a0a signed SSL Certificate to your server. \u00a0After reading the top 5 reasons to buy SSL for your site, decide if it’s worth it to you.<\/p>\n
\nIt is an extra process to encrypt data transfer. \u00a0Extra process means extra time. \u00a0But whether it means too much time, or even noticeable extra time, depends on your server and the coding\/software your website uses, as well as your website content. \u00a0So really, it does not\u00a0have to be a factor to dissuade you from securing your website.<\/p>\n
\nThere is a right way to do the switch. \u00a0And actually a not so good idea way to do it. \u00a0You want to add redirect coding to your website .htaccess file to redirect users automatically to your https website as the default. \u00a0You want your website to be served securely all the time, and also in this way you don’t lose any traffic from old links. \u00a0This also transfers over your rankings\/seo. \u00a0We add this .htaccess coding to your website account when purchasing the SSL add-on for your UltimateWB web hosting<\/a>.<\/p>\n
\n<\/strong>Actually, even then your website will benefit from being secure. \u00a0HTTPS verifies that the website is the one the server is supposed to be talking to. \u00a0It prevents tampering by 3rd parties executing\u00a0man-in-the-middle attacks. \u00a0So your website will be more secure for your visitors. \u00a0And more private. \u00a0HTTPS encrypts all communication, including URLS, browsing history, and referrer\u00a0data, besides sensitive credit card info, passwords, and contact form submission.<\/p>\n
\n<\/strong>How much added work will this be? \u00a0It really depends.<\/p>\n