{"id":1151,"date":"2015-08-14T23:39:08","date_gmt":"2015-08-15T06:39:08","guid":{"rendered":"http:\/\/www.ultimatewb.com\/blog\/?p=1151"},"modified":"2015-08-14T23:56:48","modified_gmt":"2015-08-15T06:56:48","slug":"googles-new-parent-company-alphabet-opts-for-new-tld-abc-xyz","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/1151\/googles-new-parent-company-alphabet-opts-for-new-tld-abc-xyz\/","title":{"rendered":"Google’s new Parent Company, Alphabet, opts for new tld: abc.xyz"},"content":{"rendered":"

\"g-icon\"This week Google announced that it will now be operating under a newly created parent company, named Alphabet. \u00a0Alphabet will be run by Google co-founders Larry Page and Sergey Brin – Page as CEO and Brin as president. \u00a0And Google’s new CEO will be Sundar Pichai. In this restructuring, Alphabet will consist of a variety of companies\u00a0that have been\u00a0previously all run by Google, and Google will focus on\u00a0the core Internet products, i.e.\u00a0Android, YouTube, Google search, Google ads, Google Maps.<\/p>\n

So what’s Alphabet’s new website? \u00a0It’s not alphabet.com. \u00a0Apparently they don’t own that – BMW does. \u00a0Also BMW has the alphabet username on Facebook.<\/p>\n

\"facebook-alphabet\"<\/a><\/p>\n

Google’s Alphabet\u00a0also doesn’t have the Twitter username, @Alphabet. \u00a0“Dad, Husband, Self-proclaimed geek who fires off regular gibberish, gobblety-gook about sports, tech, CLE…”, Chris Andrikanich, registered it on Twitter in April 2007, from\u00a0Cleveland Ohio.<\/p>\n

\"Twitter\"twitter-alphabet2\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Most PR and web development companies typically advise individuals and companies to choose a domain name that is available in .com so people will remember it and won’t go to someone else’s website instead, and also to choose a name\u00a0where you can get the name on the big social media sites such as Facebook and Twitter. \u00a0But that didn’t stop Alphabet from choosing Alphabet. \u00a0They liked the name and went for it. \u00a0Given the huge reach of Alphabet\/Google, it shouldn’t be an issue getting the name or domain name known. \u00a0Choosing the road less traveled<\/a>, they opted for a\u00a0new tld, and the domain name abc.xyz.<\/a> \u00a0The first 3 letters \/ the last 3 letters of the English alphabet. \u00a0You can check out Larry Page’s Alphabet announcement there now, and also on their\u00a0blogspot<\/a>,\u00a0titled “G is for Google<\/a>“.\u00a0 Hello Sesame Street! \u00a0The first line is a good explanation of the choice:<\/p>\n

As Sergey and I wrote in the original founders letter 11 years ago, \u201cGoogle is not a conventional company. We do not intend to become one.” \u00a0\u00a0As part of that, we also said that you could expect us to make \u201csmaller bets in areas that might seem very speculative or even strange when compared to our current businesses.\u201d From the start, we\u2019ve always strived to do more, and to do important and meaningful things with the resources we have.<\/p><\/blockquote>\n

But if you need more…<\/p>\n

We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products–the whole point is that Alphabet companies should have independence and develop their own brands.<\/p><\/blockquote>\n

Alphabet’s domain registration abc.xyz has put the new tld .xyz in the spotlight, and given some credence to opting for a domain name other than the most widely accepted tld, the original .com.<\/p>\n

XYZ’s founder,\u00a0Daniel Negari, applied for the new tld\u00a0after ICANN opened up the registrations in 2011, paying $185,000. \u00a0He\u00a0<\/span>opened up .xyz\u00a0registrations in 2014. \u00a0<\/span>Interesting side fact, Google paid $25 million for the tld .app in February this year – that tld went to auction, whereas xyz did not.<\/p>\n

On Wednesday, in his interview on Bloomberg, Negari said there has been a spike in .xyz domain registrations since Alphabet’s announcement\u00a0–\u00a0from around 3,000 new registrations\/day to up to 20,000\/day, with over 1 million domains registered. \u00a0A very excited Negari touts xyz is the\u00a0future, the\u00a0domain name ending for the next generation internet user,\u00a0with Google’s endorsement. \u00a0Google is paying XYZ\u00a0$8\/year for its domain.\u00a0<\/span><\/p>\n

By the way, unlike TechCrunch<\/a> posted in their article August 10th, Google’s Alphabet does not have the Twitter username @alphabetInc, registered hours after the Alphabet announcement according to a poster’s comment,\u00a0or\u00a0@alphabetinc – following\u00a0the link twitter.com\/alphabetInc\u00a0today showed an “Account Suspended” message, and now it just redirects to @alphabetinc as it should (which also is not owned by Google’s Alphabet).<\/p>\n

Now you know your abc’s!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week Google announced that it will now be operating under a newly created parent company, named Alphabet. \u00a0Alphabet will be run by Google co-founders Larry Page and Sergey Brin – Page as CEO and Brin as president. \u00a0And Google’s … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345,621],"tags":[800,799,804,805,251,82,801,806,802,367,803,798,765,807],"class_list":["post-1151","post","type-post","status-publish","format-standard","hentry","category-domain-names","category-technology-in-the-news","tag-abc-xyz","tag-alphabet","tag-bmw","tag-chris-andrikanich","tag-facebook","tag-google","tag-larry-page","tag-robert-frost","tag-sergey-brin","tag-social-media-2","tag-sundar-pichai","tag-tld","tag-twitter","tag-xyz"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/1151"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=1151"}],"version-history":[{"count":8,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/1151\/revisions"}],"predecessor-version":[{"id":1164,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/1151\/revisions\/1164"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=1151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}