{"id":1142,"date":"2015-08-06T00:40:33","date_gmt":"2015-08-06T07:40:33","guid":{"rendered":"http:\/\/www.ultimatewb.com\/blog\/?p=1142"},"modified":"2015-08-06T00:40:57","modified_gmt":"2015-08-06T07:40:57","slug":"hooray-for-ilooklikeanengineer","status":"publish","type":"post","link":"https:\/\/www.ultimatewb.com\/blog\/1142\/hooray-for-ilooklikeanengineer\/","title":{"rendered":"Hooray for #ilooklikeanengineer!"},"content":{"rendered":"

It all started with an ad campaign a few days ago for San Francisco-based tech company One Login<\/a>\u00a0. Twenty two year old Isis Anchalee Wenger<\/a> was featured in one of the ads, as an actual engineer for the company:<\/p>\n

\n \n \"Isis\n <\/picture>\n <\/p>\n

Wenger got mixed responses, and a lot of attention, more than the other employees who were chosen to do the recruitment ads too, displaying on Bart.<\/p>\n

\n \n \"One\n <\/picture>\n <\/p>\n

Some questioned whether Wenger\u00a0was a hired model vs a real engineer working at the company. \u00a0And whether she looked like an engineer. \u00a0Comments<\/a> such as:<\/p>\n

This is some weird haphazard branding. I think they want to appeal to women, but are probably just appealing to dudes. Perhaps that\u2019s the intention all along. But I\u2019m curious people with brains find this quote remotely plausible if women in particular buy this image of what a female software engineer looks like. Idk. Weird.<\/span><\/p><\/blockquote>\n

And so begins the hashtag #ilooklikeanengineer!<\/p>\n

\n \n \"Isis\n <\/picture>\n <\/a><\/p>\n

\n

Do you feel passionately about helping spread awareness and increase tech diversity?<\/p>\n

Do you not fit the \u201ccookie-cutter mold\u201d of what people believe engineers \u201cshould look like?\u201d<\/p>\n

If you answered\u00a0yes<\/strong>\u00a0to any of these questions I invite you to help spread the word and help us redefine \u201cwhat an engineer should look like\u201d.#iLookLikeAnEngineer
\n–\u00a0“<\/strong>You May Have Seen My Face on BART<\/a>“<\/p>\n<\/blockquote>\n

And the female engineers have responded, posting their picts and\u00a0sending in their messages of also not fitting the “cookie-cutter mold” of what people think engineers look like.<\/p>\n

<\/p>\n
View image on Twitter<\/span><\/a><\/p>\n
\n
\"View<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\u00a0Follow<\/a><\/span><\/div>\n
\"\"<\/span>Becky Standig<\/span>\u00a0@understandig<\/span><\/a><\/div>\n<\/div>\n
\n

I have another photo to share for #<\/span>ILookLikeAnEngineer<\/span><\/a>. Every single woman in this photo is a software engineer.<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n

Check out a compilation of more #ilooklikeanengineer shares on the BuzzFeed article here:\u00a0Women Challenge Gender Stereotypes With #ILookLikeAnEngineer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It all started with an ad campaign a few days ago for San Francisco-based tech company One Login\u00a0. Twenty two year old Isis Anchalee Wenger was featured in one of the ads, as an actual engineer for the company: Wenger … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,621],"tags":[793,795,794,797,796],"class_list":["post-1142","post","type-post","status-publish","format-standard","hentry","category-announcements","category-technology-in-the-news","tag-ilooklikeanengineer","tag-isis-anchalee-wenger","tag-one-login","tag-software-engineer","tag-women-in-tech"],"_links":{"self":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/1142"}],"collection":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"predecessor-version":[{"id":1149,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/posts\/1142\/revisions\/1149"}],"wp:attachment":[{"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatewb.com\/blog\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}